Why Are Printed Coffee Mugs the Best Promotional Tool?

by Lester Crook Consultant

Customized printed mugs (bedruckte tassen) are indeed the best promotional tool to enhance sales and increase business ROI. Let’s know why?

Businesses often resort to promotional gift items to reach out potential customers and retain the existing ones. Promotional mugs are an ideal way to boost sales, as a decent-looking coffee mug has a huge potential to grab customer minds. Other than mugs, even promotional jackets and personalized photo frames please human psyche.

Promotional mugs can be effectively used to endorse your brand name and increase the customer’s mind recall for your products and services. These mugs have been productively utilized as a viable marketing tool for decades now, and will continue to lead the show in the years to come.

But the question is why coffee mugs are the finest option to promote your offerings? Here is the answer:

Useful Piece – Most people prefer trendy coffee mugs to drink tea or coffee regularly. Printed coffee mugs (kaffeetassen bedrucken) not only create effective advertising, but also gain huge support with the thought that the company values customer utility. Since this is a small thing, people do keep them at their office desks too for either coffee/tea or use them as pen stands. Personalized mugs with varied colors are best to catch attention of people.
Economical tool – Printed mugs (bedruckte tassen) are an inexpensive way to communicate your message to your existing and prospective clients. Additionally, the material of these mugs can be off good quality and therefore long-lasting at a nominal price. Even the finest material on an average costs around $5, especially ceramic and bone china mugs. Although, these mugs are traditional, they have the old world charm and last relatively longer. The investment in promotional mugs is fruitful considering its charges and the rate of return that it generates.
Wide Variety – Printed coffee mugs (kaffeebecher bedrucken) are available in a variety of shapes, sizes and colors. Ceramic mugs are conventional mugs that are affordable and durable. Another option is insulated mugs that are generally made from fleecy aluminum and usually preferred during traveling. These mugs keep the tea/coffee warm for a longer period. Companies often choose bright colored coffee mugs, as they are eye-catching and highlight the message clearly. Colors like red, yellow, dark green and orange are mostly preferred depending on the type of business.

How to Choose the Best Promotional Coffee Mug?

While selecting a customized coffee mug, you should think of its purpose – whether you are presenting the mug as a showpiece or for regular use? Depending upon the intention, select the shape and size.
While choosing the message to be inscribed on the mug, it is advisable to go for less words and more design. You should not make it appear like a hard-core promotional tool.
While picking a style, choose the one that stands out in the crowd. A color changing mug can also be good at times to grab your client’s attention.

Printed coffee mugs (kaffeetassen bedrucken) are affordable, durable and popular gift items. One can used personalized printed mugs (bedruckte tassen) easily for any kind of business as an interesting marketing tool to boost sales and brand recall.