Which is that one quality that attracts users towards a particular mobile app?

There are plenty of qualities of a mobile app that can attract a particular user towards a mobile app. But if we are to pick one then, it will be the ‘engagement value’ of that particular mobile app. It is not necessary that the process of app development gives shape to the best mobile application development in the world. All it needs to do is ensure that the app is able to engage the attention of the target audience for a sufficient period of time.

When we say that the app is engaging, it essentially means that the design, features and functionalities of the app are such that they are able to elicit a positive response from the user. Engaging also means that it is able meet the highest standards of usability and provides the app users with a great user experience. Whether it’s mobile application development or innovative iPad apps development, it is the ‘engaging’ nature of the app that will set it apart from the rest. 

Every app has a certain shelf life and the duration of this shelf life is determined by whether it’s engaging or not.  So, it can be said with very little doubt whatsoever that the salability of the app and also its popularity is directly proportional to its engagement value.