by shivkumar singh Digital Marketing Executive

With the passage of time, the world is getting more and more digitized in every respect. Especially with the escalation of search engines and social media site, the concept of digital marketing is getting more popular day by day. It is only through digital marketing that so many young entrepreneurs could establish themselves in a short period of time. In other words, digital marketing has taken over traditional marketing or promotion. E-commerce companies such as Snapdeal, Flipkart, OLA, Uber, and Amazon who could make the mark in the business world only because of digital transformation. In this article, we will discuss how fresher can start their career in digital marketing. Let’s first understand what Digital Marketing is.


Digital marketing is an activity which involves doing promotion and marketing through various online channels or platforms. It includes the use of certain digital mediums like SEO, E-mail marketing, social media platforms like FB, LinkedIn, Twitter, display marketing and mobile marketing.


Digital Marketing is becoming the primary means of promotions for small as well as large enterprise. For this reason, the digital marketing industry is seen as a major job producer in near future. As more and more organizations will incorporate digital marketing as their primary marketing strategy, the digital marketing will fetch ample job opportunities, especially for fresher. It will be beneficial for fresher if they join any Digital Marketing Course since they need direction to make a career in this field which can be possible through Digital Marketing Training in Lucknow. Moreover, it will also help them in polishing their skill and landing them a good job. Not only graduates with engineering or technical background are eligible to pursue the career in digital marketing, in fact, students of any stream or subjects can make the career in this field.



Here’s a list of the various digital marketing positions available for those seeking a career in this arena:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers
  • Ad words Specialist
  • Email Marketer
  • Online Advertising Specialist
  • Affiliate Marketer
  • E-commerce Specialist
  • Marketplace Manager
  • Web Analytics Executive
  • Digital Account Manager
  • Online Leads Manager
  • Online Reputation Manager
  • Online Entrepreneur


Given below are some of the tips which can be beneficial for you if you are a fresher and keen on getting into Digital marketing-

  • Read lot- Read books or blog post or any other material related to Digital Marketing with the help of which you will understand digital marketing is all about. Through these, you will learn the fundamentals, methods, the strategies, and various aspects of digital marketing.
  • Select Your Area- Even though a general knowledge of all the areas of Digital Marketing is useful, once you have decided to get into Digital Marketing, you need to specialize. Choosing a particular area of Digital Marketing will help you in getting more job offers than just having a basic knowledge.
  • Attend Events related to Digital Marketing- Another way to learn more about Digital Marketing is by attending conferences, webinars and all those events which are related to Digital Marketing. Through these events, digital experts share their knowledge with people who are new to this arena.
  • Focus and work - Once you have decided your career path in Digital Marketing, just start working towards it. Whether you are an SEO Specialist, a blogger, or a Web Analyst, what you need is a lot of passion and creativity, as marketing itself requires constant innovation and ‘out of the box’ thinking. Working smart, keeping yourself updated with the latest information, excellent communication skills, are key to success.

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About shivkumar singh Advanced   Digital Marketing Executive

38 connections, 0 recommendations, 122 honor points.
Joined APSense since, March 27th, 2018, From Noida, India.

Created on Jul 23rd 2018 06:30. Viewed 381 times.


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