When designing a website it is easier than painting with numbers

by Marsh Maxwell Web Digital Group

A couple of decades ago the thought of creating a website seemed daunting to those unfamiliar with it. Whether someone owned a shop window, offered a service or wanted to show their profile or writings online, the options were limited.

The coding seemed very intimidating and looked like a foreign language, and the first platforms created to create a website usually offered only a couple of predefined templates that could not be customized based on the person's preferences.

For example, blog writing quickly gained popularity, but the standard interface made it difficult to stand out and express yourself visually. In the past, creating a single website with specific tools and features typically involved an expensive team of developers to manage the back end and ensure that the sites remained up and running.

However, the past decade has shown leaps and bounds in anyone's ability to design a website as they imagine. Additionally, create a professional-looking or monetized site with minimal and inexpensive coding experience.

This offers a great expansion opportunity  for  small businesses  as anyone can shop anywhere and have products shipped or services complete. What makes this possible is the arrival of platforms for creating websites. Big names include Shopify, Woocommerce, Wix, Weebly, Squarespace and WordPress.

All these platforms have a multitude of models or themes to choose from, in all different styles, including recommendations for different types of companies or sites. These themes are free or can be purchased. Once the user signs up for a plan, they can easily get started by selecting to upload one of these themes.

While some sections and colors are also loaded with the theme, the user can then access any color palette or text font he wants. Images and content can also be easily inserted with a simple drag and drop.

If the user wants to create something more elaborate, like a dynamic moving image or fades on their site, there is an option to insert the code. The great quality of these platforms is instant support, often through online chat, where a technical support technician can provide assistance with the appearance of the encoding or for any other functionality or question.

For many small companies that sell in local markets, these platforms also have payment devices such as scrolling Shopify cards or Square Readers, to accept card payments. These devices can also sync with their online store to upload inventory, track orders and even send the email with the receipt.

All this can be achieved by simply inserting the device into a smartphone or tablet or connecting to any device via Bluetooth. Shopify in particular has been a leader in identifying and offering the best way to offer e-commerce on mobile and portable devices.

 

What is interesting is that their analysis has shown that it is not enough to make a mobile friendly site simple, but greater simplicity and basic functionality for easy checkouts is what drives sales. Therefore, Shopify has integrated these features into the general design of themes, codes and models.

It's great for anyone new to e-commerce web design since Shopify essentially did all the research and work for its customers on what works best for online consumers and influences sales improvement.

It is not easy for smartphone consumers to navigate countless menus on a smaller screen. Usually, a quick simplification of the landing page to product information, adding to the cart and checking out, ensures fewer abandoned carts.

Such a mobile framework is something that other companies place a lot of emphasis on. For example, the online game for mobile devices is designed specifically for one-handed controls and easy-to-understand gameplay.

There are many online casino sites such as Kong Casino which have made a first mobile approach to designing innovative slot games. While these online slots can be played on any device, there is a perfect integration for smartphones that does not sacrifice quality, functionality or fun.

Whether it's a mobile or desktop slot, the standard grid has 5 reels, 3 or 4 rows, a specific number of payways and is rewarded with many possibilities to win real money. Just as the website building platforms offer a variety of styles suitable for any user, these online slots come from many different themes and features, so that players are never short of finding a fresh new game.

For example, Pragmatic Play's "Great Rhino" takes players on a Safari adventure, Yggdrasil's "Vikings Go Wild" allows you to join a clan of Norse warriors, and Blueprint's comedian "El Jackpotto" features fighters Luchador Mexicans and a spicy food fiesta. All of these slots are designed with easy-to-understand control and immersive visual effects.

What is the main challenge for anyone who creates a website? Since it has become very easy to start a site, usually in a few clicks, the web itself is flooded with online stores. Therefore, the key is to stand out not only in appearance and functionality, but also in Google's rankings.

That's why SEO or site engine optimization is essential as it uses keywords so that content-rich websites appear higher in organic Google search results.

For example, there may be hundreds of pizzerias in a certain radius that all appear when someone searches. However, the first results are more successful because they have focused on different variations of phrases or keywords related to pizza (such as pepperoni or the best pizza in Brooklyn); popular search keywords. Marketing, through advertising or social media,

There are many interesting possibilities in the future of online shopping. An innovative advance that these platforms are integrating is the creation of mobile apps for online stores, so that customers can receive updates on notifications or even place orders. The big aspect of these improvements is that it can take many small businesses to another next level which would have been extremely difficult to achieve in advance.

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Created on Mar 5th 2020 04:15. Viewed 195 times.

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