When are arches used in advertising

Arches have been used in advertising for many years.  They are used as an entryway to events or to indicate the start and finish of a running or biking event. In the past decade, we have seen the racing industry explode.  In addition to having competitive races, there are thousands of non-profit racing events each year.  A non-profit race is where a community comes together to raise money for their cause. Money is raised at the event through sponsorships.

Why a Cold Air Arch is an excellent choice for Events that need an Arch

For festivals and trade shows, organizers need to clearly indicate where the entrance will be. In the past, they would have to construct some kind of hard surface entryway.Cold air custom inflatable arches are the perfect alternative to traditional entryways for a variety of reasons:

·  Easy Set up – Often before an event, things are very hectic.   Setting up the inflatable arch is probably the easiest part of the event organizer’s day.  All they need to do is remove the arch from the carrying bag and roll it out and plug it in.  They can tie on the interchangeable banners and tether the arch to a secure spot and within minutes their arch inflatable is set up and can remain up throughout the event.

·     Instant Recognition – Banners on the ground can get lost in the crowd.  When you see a 16’ plus tall arch – that can be recognized from a great distance.  It helps with crowd control because your attendees can easily see where they need to be.   It also is a bold way to represent your brand.  Inflatable arches are eye catching.  The arch can be simply a sold color with the company’s logo on the corners or it could be fully branded.   There is lots of room on the arch to be able to really express what the brand’s message.  Sometimes the arch will have various colors and logos and sometimes if needed interchangeable banners can be added.  Banners on inflatable entryways are great because sometimes the message or the logo can change and you can keep the look of the inflatable current.

·   Easy Take Down – At the end of the event, there is lots to do.  The good news with an inflatable arch is that it is very simple to take down.  All you need to do is turn off the power, unzip the zipper and the arch inflatable will slowly start to deflate.  The whole take down can be done in under five minutes. 

· Portable – Often event organizers have many events to coordinate.  It is surprising but a 16’ tall inflatable archway can pack up in a bag that can then be easily transported in a SUV.  The archways make a big impact but then pack up small so you can easily move the arch to the next event.

Why an inflatable arches are used at racing events

In the past, at large marathons you might see a metal truss act as an archway for a big race. These metal trusses can be difficult to transport and require a crew to install these items so you didn’t see archways at smaller events because it was cost and time prohibitive.  Inflatable arches are now an option which allow all types of racing events to have an arch.  Of course you can see the inflatable arches at large marathons but then you can also see them at the local fun run or non profit event. Race organizers have started using inflatable arches on a regular basis for a variety of reasons:

·  Set up is easy - Often at non profit events, you do not have a professional installation team to set up the needed signage.  The great news about inflatables is that you don’t need a professional team to install the archway.  Your inflatable arch should come with easy to follow set up instructions.  All you need to supply is the power.   An arch inflatable can easily be set up with two people.

· Increased Sponsorship Dollar Opportunities - For a non profit event, the goal is almost always to raise money for a cause and to raise awareness of a movement.   One way to increase the money raised at an event is to offer sponsors the option to put their logos on banners that can easily be added to the leg of the arch of the inflatable.  The logos can be added to the actual inflatable or to interchangeable banners.   The upside to using interchangeable banners is that you can change out the banners for each event as your sponsors change.  It is a win/win situation.  Your sponsors achieve greater visibility and your organization raises more money for the cause that is being supported.

 ·  Impact- An inflatable arch is perfect for racing events because it makes a significant impact on the crowd.  An inflatable arch at the start of the race gives the event a more exciting feel.  It is where people gather and you can relay your message. At the end of the event you will often see racers take pictures going through the arch.  This means that not only are they taking pictures of the racers, but your brand will be in those pictures that can be shared with others so the impact continues long after the race is over.

·  Affordability- For any event, you want to have a powerful impact but of course budget can be a concern.   With inflatable arches, they can be custom made to fit within your budget.  If your race is in a large area with lots of participants you may need a 40’ wide inflatable arch. Of course if your race is a local fun run you might not need something that big and you can work with an Account Executive at an established company that manufactures inflatables to find out what works best for your budget.

Inflatable arches are an affordable and attractive way to promote your brand and attract positive attention.

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Created on Oct 5th 2017 07:37. Viewed 299 times.

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