What’s The Major Role of Quality Backlinks in Search Engine Optimization?

by Seek Academy Training Institute

In Search Engine Optimization (SEO), quality backlinks have a major role to play. The impactful and powerful backlinks are basically connecting links which redirect the user to another page or simply to another domain.

To get your page rank on Google, utilizing the quality backlinks in the blogs or posts is the foremost essential step except for the other SEO activities.  

 There are some of the significant things about backlinks that you need to know to drive traffic on your website and to fetch a higher rank on the search engine.

What are the Advantages of Backlinks in Search Engine Optimization (SEO)?

Earlier, even if the SEO analysts and bloggers were creating low-quality backlinks, then they also used to rank on Google. Nevertheless, recently, Google Algorithms has been changed and now the procedure of entire backlinking is quite different from the earlier.

If you are implementing the SEO backlinks in your website from your brands’ niche or relevant products and services, then it will be a beneficial backlinking the process to acquire rank on Google first page.

Now, take a glimpse of the advantages of backlinks in SEO.

1. Organic Traffic

To fetch the organic traffic, backlinks in SEO activities are absolutely essential. If your blogs or posts are getting organic links from relevant websites, then your website or that particular blog/post will rank on the search engine. Implementing the backlinks from the respective niche will definitely increase the organic traffic on your website from your target audience.

2. Referral Links 

If you are incorporating backlinks in your blogs or posts, then the chances of getting referral traffic from the other relevant websites are always higher. If any visitor is reading a blog and clicks on the links mentioned within the blog to read more about such topics, then it helps to get referral traffic from other websites. Moreover, there are least chances that the reader will leave the page, which directly indicates a low bounce rate of your website.

3. Quick Indexing of New Website  

If you have a new website, then backlinking will definitely help to increase the traffic on the website. Now, if you are incorporating quality backlinks relevant to your brands’ niche on your web pages, then the search engine bots will crawl on your website at a faster pace. To make your website popular among your target audience and for the quick indexing, backlink technique in SEO is absolutely advantageous. 

What are the prevalent terms that are related to Backlinks? 

Check out the popular and commonly used backlink terms in Search Engine Optimization (SEO):


In the SEO world, the term Link Juice is used when there’s a value shared from one webpage to another or from one domain to another. Basically, there’s a hyperlink involved in this entire process. When the value is passed, then it helps the website to rank higher on the search engine. Additionally, it also improves the domain authority of the website.


If there’s another website link mentioned in your blogs or web page, but it has a no-follow tag, then that website will not pass a link juice. The no-follow link is basically used concerning unreliable websites.


Implementing the do-follow links in the blog posts whether by default or intentionally, they will pass a link juice. For link building strategy, do-follow links are absolutely significant.


In the internal linking procedure, the links are used to redirect the visitor from one page to another page of your website to inform and educate them. Through the internal linking strategy, the visitor will spend more time in reading your blogs.


You must have used a hyperlink to any particular keyword that you want to get rank on Google? That entire process of using the hyperlink on a targeted keyword is technically known as Anchor Text. It’s a great way to increase organic traffic on the website.


Whether it’s a porn site or an automated site, they all generate low-quality backlinks that directly affect your website domain and page authority. Therefore, it’s recommended that don’t link your website with such domains as they can negatively impact your website.

There are further in-depth details about the backlinks and how to generate high-quality backlinks to get your website rank higher. To know more about SEO and Backlinks, simply join Seek Digital Academy.

It’s an eminent SEO institute in Delhi that provides SEO training to the aspirants who wish to grow their business through impactful SEO strategies. Hence, for SEO Training in Delhi, Seek Digital Academy is absolutely a great option!  

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Created on Jun 5th 2019 02:06. Viewed 1,013 times.


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