What’s All this Buzz about Custom Made Retail Apps

Enterprise apps need no mention. Whether it is your favorite coffee shop or a clothing brand, every business is making the best use of retail apps.

Whether it is walmart, starbucks, or mcDonald's chain, retail apps are there with everyone. There is no better way today to increase client’s engagement other than developing an enterprise app for your business. The effectivity of retail apps lies in the fact that they bring business much closer to the consumers, so much closer that services are made available at the fingertip of the users, anytime, anywhere.

Before the invent of these apps, the only way available was to walk to the store, invest time in the shopping, stand in long queue for clearing the bills and then finally get your product. This is of course a tiring job for users to go through and then drive back home amidst heavy traffic. With retail apps, there is no such annoyance. Retail apps have offered a whole new opportunity not only to business owners but also to the consumers to get their favourite shopping item delivered at the doorstep.

How retail apps are helping businesses to grow?

Business sales through mobiles is changing the face of retail industry like never before. It has given so much ease to the users that a majority of them are now liking the approach. Following are some points to prove the same.

• Current studies show that at an average user spends 90% of their time to browse through mobile apps.

• User’s engagement is expected to grow more in the time to come.

• Internet retailer has reported that 61% of consumers find a brand more effective that offer retail apps than those who do not.

• Mobile apps engage the clients directly.

As it is mentioned above, mobile apps engage clients directly. Retail apps also make the experience a tailored one for the users and nothing could make their shopping experience much better. Unlike doing the shopping from the brick and mortar shop, users could only visit the stores when they are open but this is not a concern with retails apps. No matter whatever the time it is, if you are feeling like shopping, the apps are available at your fingertip.

Effectivity of retail apps for users

Retail apps have proved their effectivity for both the business entities and the users as well. For users, the services are available at their fingertip and for business owners it is a chance to stand out among other competitors. Additionally, it is a chance for businesses to earn the benefit of dynamic digital world and stand on the top in the race of thousands of others doing the same business.

Retail apps have proved to increase customer retention and earn client’s loyalty for the business because of the fact that such apps help users get connected to the business through one their most admired possession i.e. mobile phones. Additionally, such apps are easy to use and do not kill user’s time as going for shopping in physical stores does.

The shopping categories are listed in specified groups that is the best as it saves user’s time. They can directly go to the specific section, shop for their choices and order the delivery in just a few seconds.

Retail apps and the big data effect

Including the effectivity of big data is again effective to add more to user’s engagement through retail apps. The technique helps to determine the shopping behaviour of users that can further be taken as a reference to present the feed for them for the next time.