What You Need to Know About Pinterest for Business

by Gorav H. Digital Marketer and Pro. Blogger

By now, you must be pretty convinced that Pinterest is not just a buzzword. It’s a growing social media platform. Since it’s proved to be a huge traffic referral, businesses are already using this visual bookmarking tool to improve their website traffic, generate more leads and increase sales. There’s little doubt that Pinterest is working wonders for several types and sizes of businesses. If you haven’t been successful with marketing your business on Pinterest, you need to understand how Pinterest works and use the tips that other companies are using successfully to achieve their business goals.

Though there are many different types of businesses that can use Pinterest to their benefits, there are some that this social network suits the best. Key industries that are using this visual pinboard include wedding, art and crafts, fashion, travel, hospitality, apparel, photography, design and real estate among others.

Given below are some of the most important guidelines and tips that you can use to create a solid business presence on Pinterest.

Know How the Platform Works

Before starting to use any social media platform, you must know how it operates so you play by the rules. Pinterest allows you to add pins (image) from across the web to a board (set of pins). You can, therefore, create relevant boards and add as many pins as you want to each board.

Avoid Blatant Promotion

The fact is that Pinterest is a social media platform. Pinterest users are smarter enough to identify boards that are only self-serving. Therefore, it’s always advisable to share anything (from other companies) that might be on interest to your followers or target audience.

Follow the A-Listers

As soon as you join Pinterest, you should start looking for the big Pinterest players. By following the biggies, you can get followed back and attract the attention of more users using the platform. It’s a proven strategy to increase awareness about your brand or service.

Optimize the Pins You Add

While adding a Pin, you can include a description and the source URL. Adding link and including important keywords in the description improves the SEO score of your site. Also remember to keep your description to the point so as to attract attention and get more sharing.

Add a Pinterest Button to Your Site

Like you’ve added other social media buttons to your website or blog, you should also add the Pinterest follow or Pin It button. It allows users to easily add or pin things they find interesting on your site. The ‘goodies’ section of Pinterest provides you with more details in this regard.

Keep Your Account Alive (and Kicking)

You won’t achieve business success with Pinterest if you set up your account and leave it to go stale. Follow a specific schedule to go to Pinterest everyday, pin what you like, follow others and respond to people’s comments. Most importantly, continue to grow the number of your pins (images added) and boards.

Hold a Contest

Organizing a contest on Pinterest can prove to be highly beneficial. You can hold contests like ‘Best Pinboard’ and ‘Most Repins’ for creating buzz around your brand and engaging the audience. In any case, make sure your contest terms are clear to users.

Follow the Pin Etiquette

While you keep pinning and getting repined, don’t forget to abide by the pin etiquette and guidelines. Treat all Pinterest users with respect, be authentic, link back to original sources and stay away from adult or inappropriate content. If you find a piece of content to be objectionable, click “Report Content”.

Hope this post was helpful to start your marketing campaign on Pinterest , are you using Pinterest for your business?

An article by Digital Cruise providing Internet Marketing Course in Delhi and SEO Course in Delhi.