What you need to know about Marketing to Millennials?

According to the Forbes, global millennials are 77 million, which is 1.4% of the US population. In the US alone, they buy goods worth $1.3 trillion online.

For most of the companies, marketing to Millennials is an uphill task, as several groups have fallen flat already by adopting wrong strategies.  Millennials have buying powers and specific tastes, and companies need to be aware of their interests to reap maximum benefit. The companies understand their immense potential but don’t know how to design the plan to go for this. Here are few points, which deal with digital marketing to managers that help to make better connections with the millennials.

• Associate them with your brand- Millennials today are the next gen players, unlike the last generation of bystander ‘fans’ of the technology. The hi-tech Millennials now create their own contents that business houses can use it to their advantage. The social media like Instagram can be utilized for creating a hashtag and inviting the Millennials to interact and share their perspectives about the products through texts or photos. This is the secret mantra of success - learn how to do digital marketing by using customers to get customers.

• Influencers’ trick-  Millennials are influenced by their own community. The products they look for are from high-end fashion and beauty products, and their personal spending is substantial. Influencers can make use of social sites, through which they can reach out to other global digital natives by being vocal about your product. The influencers can promote your brand in a big way. Choose one with maximum followers on blogs or other social sites.

• Live Streaming: The way to go- The latest in this line of social connect is live streaming. The leading social sites like Facebook Live, Instagram, and Periscope offer a platform for live videos. This option is best suited for new products or services launches by live streaming that appeal to millions of millennials.

• Social connect for similar interests- Most of the millennials has an account on social platforms like Instagram.  Product or company’s videos can be promoted in these sites, to attract millennials into its fold. The videos should be entertaining, informative and focused. Users can like and share the videos that will connect with a bigger database. This helps to improve the success of your product. For this, a thorough research regarding the specific liking of the audience needs to be accomplished which helps to drive the companies in the right direction.

• Mobile based promotion- The smartphone is the millennial tool that keeps them connected and works as an ultimate tool of the products’ success. The companies should ensure that the content they intend to infuse online is optimized for mobile use. Forbes says Millennials use the mobile phone atleast 45 times a day.

The millennials are the most demanding customers, just work at the right points to gain best results.