What you Need to Know About Fashion Display and Merchandising?
Do you find your fashion store's display not grabbing the attention you intended it to? You can now order mannequin leg forms, body forms, and dress forms online. These will add depth to your storefront display, gaining your fashion collection the needed attention even from casual shoppers.
Whether you need to order mannequin leg forms or full mannequins depends on the kind of products you sell. If you design the fashion items you sell, for instance, you need a lot more than mannequins and leg forms. Understanding Fashion Visual Merchandising and Display Accessories
If you are new to the world of fashion, you may find some of the terms confusing. Even those who have worked in the industry for decades often confuse different terms used for fashion displays and accessories.
Some of the display accessories replicate features of human anatomy very uncannily while others are of a more abstract design. As you shall presently find out, each variety has its advantages and disadvantages.
Here is a summary of the terms used to describe a fashion merchandiser's everyday tools of the trade:
Full Mannequins
Full mannequins are the fashion display accessories most often used in storefront displays. They mimic the details of human anatomy as realistically as possible. When customers look at dressed-up mannequins, they should get a visual impression of how fashion items would look on them.
You should be careful before ordering mannequins to ensure they fit your customer profile well. Some of them have adjustable joints so you can add dynamism and expression to your displays.
Full mannequins are suitable for displaying full-length outfits, including headgear and footwear. They are also useful in showing off which ensembles and accessories match well with each other.
Body Forms
A body form is essentially a mannequin without the head and limbs. Body forms range from anatomically correct forms to more abstract versions.
Body forms come in a wide range of material construction. They are typically more lightweight and space-saving display forms compared to full mannequins. Use them as an affordable way to display fashion items even when space in your store is at a premium.
Leg Forms
Leg forms are anatomically correct lower-limb displays. You should mainly use them for displaying hosiery. Some versions are also good for displaying footwear such as shoes and socks.
Leg forms made from fiberglass used to be very common in the eighties and nineties. While they are classy and elegant, they are nonetheless heavy, cumbersome to move, and prone to scratches and breakages. Today you are likely to find more leg forms made from polyethylene plastic.
Dress Forms
Dress forms are like body forms in that they lack limbs and the head. This often makes people assume that the two terms are interchangeable. Besides both being limbless and headless torsos, body forms and dress forms differ significantly in terms of structure and function.
While body forms are primarily tools for displaying fashion items, fashion designers use dress forms in draping and making patterns. They are also often much heavier and come with collapsible shoulders.
If you are to transform your fashion business, you need to get to grips with your recommended tools of the trade. The product display accessories and merchandising tools featured above should point you in the right direction. If you feel we left out some details or grossed over others, we will be glad to hear from you.
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