What To Look For In A Chatbot Solution?

by Divya S. Content Writer

In India, people are always on WhatsApp. It has become the holy grail of messaging apps. Throughout the world, it can be seen that people are shifting to messaging apps for conversations from the simple phone calls. This is a big change. To make the most of this, using a Chatbot for your website may be a great idea.

So what is it and how can it help your business? Do you actually need one? If yes, how to choose the right one? Here’s all the help you are going to need.

Get people talking

The most important reason why this is something that could spell success for your website is that it will get people talking. Most people hate to pick up the phone and talk to a computerised voice. They would rather chat with a Chatbot. That is why this is a great idea if you want people to talk to your business and engage with it. For example, if you have an ecommerce website selling things, having a Chatbot can definitely make your visitors feel more comfortable.

Increase employee productivity

As an owner or an ecommerce website, you will find that most visitors will have very similar questions and queries to ask. If you have a customer care number where people can get in touch with you, you will find that they usually have the most basic queries to ask. Answering these can waste your employee’s time. With a Chatbot solution, it is easy to deal with these questions because it is all automated. Your employees don’t have to waste time because the Chatbot will reply. End result is that the visitor will be satisfied and you will have saved precious employee time which can be spent on more important matters.

How to choose a solution?

If you have decided that a Bot is what you want for your online business, then here are some of the things you should be looking for.

Analysis of sentiments: A Bot that has the ability to find out how a particular visitor is feeling is a great choice. With today’s advancement of Bot technology, it is easy to identify whether a visitor is feeling frustrated, angry, bored or interested and if the Bot can react in a suitable context, it is more likely to result in a satisfactory conversation for the visitor.
Data training ability: A solution that gets better with time is your best bet. This means that as days go by, the Bot constantly learns and it becomes better at the queries fielded at it. This makes you, as a website, look good to the visitor.
Social media ready: A Bot like the NeoBot, which is social media ready, is the answer to today’s connected world. With people addicted to social media, a Bot that can be integrated with ease with it is a great choice.
Video integration: This is a good idea if your website has videos for your visitors to watch. The ability for the Bot to chat while a video is playing will lead to greater visitor interaction.
Easy integration: A Bot that is able to integrate with any existing LMS or CMS is important because it means you making as little changes to your website as possible.