WHAT TO KNOW BEFORE HIRING A DIGITAL AGENCY

Hiring a digital agency is never an easy task. You’re constantly looking to be impressed, while hoping one of the businesses pitching reads your mind and is able to capture the ideas you’ve been thinking since you joined the client team.Good thing you’re an ardent visitor of DMTCA: this article makes it easier for you to make that all important decision.

What is what’s up, you ask? You know that time Instagram loudly transitioned from being all about selfies to a huge direct-to-customer marketplace? Yeah, your agency needs to have seen that coming and told you ahead of time. If they didn’t tell you then, at least they should have told you before everyone and their brother was already doing it. There’s a lot to be gained from early movement, and your agency is there to give you the information to make that important move at the right time.

The Digital Agency wasn’t set up to only serve ads. No, sir. It was setup to improve the process, from backroom to front desk marketing. Digital agencies need to be able to help clients take their products from design stage to market. If the agency isn’t able to help you get the right product way before you’re heading into the market, then you need a new agency

I know your agency talked about big data during the pitch, and they sounded really impressive. I mean, even I would sound smart if I said big data, wearing tortoiseshell glasses. But did you ask what big data really meant to them, and how big the data really is? Client teams gather and store a LOT OF DATA. The agency’s job is to convince you to allow small adventures with the data. Sometimes, it’s about the money.

I have to say this one because it happens all the time. The cheapest agency isn’t the best, and the most expensive ones aren’t necessarily the best either. But one thing is sure, your agency should be good at spending your money. Of course, I didn’t mean your agency should blow your money, I meant it should give you value for money. Anyone can spend money on ads, but creating very good content can cut your digital ad spending by up to 50% – your agency needs to deliver that valuable content (and the brand needs to get out of the way to let that happen).

Big agencies often hire independent guys who don’t have the legs to get into the pitch to come “do the work”. Always watch out for those guys. Skinny, hungry, but generally knowing the work. It’s very likely they came separately and don’t have the sheen of big agency air-conditioning. Bet on those guys.

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