What to Factor in When Designing Candy Packaging
by Terry X. MarketingThe
continuous growth of the candy market has led to the boom of candy packaging
design. However, despite the huge market, the competition is also tough. Candy
manufacturers and consumers as well pay more and more attention to packaging appeal
of candies. Then what factors shall we consider when designing candy packaging?
1. Adequate Protection and
Containment
The
basic protective function of packaging is related to the quality of the candy, and
of utmost importance. There are many types of candies and confections, the main
ingredients of which are generally granulated sugar, caramel, milk powder,
cream, etc. Some may also be added with flavor, edible gum or starch. Thus proper
packaging is needed for the preservation of candies.
Due to
the distinctive composition of the candies, the requirements for packaging
materials selection greatly differs with candy types. Candies with low water
content tend to absorb moisture and become sticky, while those with high water
content are easy to shrink and grow molds and mildews. Stuffs like starch and butter,
etc. are prone to oxidation and deterioration when exposed to air. Therefore, air-proof
and moisture-proof function should be taken into account in candy packaging
design and material selection.
2. Easy to Use
Whether
the packaging is convenient to use also directly impacts on the confections
experience. For example, sealing of the jelly cups should be secure enough to
prevent breaking and consequent overflow of juice during the storage and
transportation. But if the seal too hard to lift open, then it would backfire
and have a negative impact on the sales. Candy packaging should always strike a
subtle balance between fastness and convenience.
3. Food Safety Issues
Packaging
has direct contact with candies. If there’s any toxic substance it will do harm
to consumers’ health. Only food-grade materials can be used. When plastic
packaging is involved, make sure it’s BPA free. Besides, candy packaging always
features gorgeous printing. However, the toxic substances contained in inks and
solvents will transfer.
4. Unique Shapes & Design
Branding
& advertising have also become a feature of candy packaging. As a kind of
snack food, candies are widely used in banquets, weddings, holiday gifts and
other occasions. But wherever they are consumed, candy consumers are
increasingly attracted by the packaging and appearance. The sweet and lovely
packaging on the market attracts consumers' appetite and desire to buy. Make
sure to create designs that distinguish the brands from competitors and appeal
target consumer groups.
5. Go Green
Environmental
awareness has been greatly aroused among the general public compared to decades
ago. Thus make sure that your candy packaging designs have environmental care
in perspective. Use eco-friendly materials and encourage consumers to reuse and
recycle the packaging materials, etc.
Start to order your unique custom candy packaging boxes!
Reference: http://blog.paczoneboxes.com/2020/08/factors-for-designing-candy-packaging.html
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Created on Aug 25th 2020 23:03. Viewed 1,302 times.