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What to Consider When Choosing a Market Research Company for Qualitative Research?
by William Wallace Consultant at Impetus ResearchNow, whenever someone is all set to launch an organization, their brainchild, it is necessary for the owner or the partners to understand not just the target market but many factors such as the weather of the market, the shortcomings etc. It is necessary for any company entering the market to understand their market, target audience, the specificities of their niche etc.
When a company opts for market research, qualitative market research, then what they achieve is that they understand how to cater to the market in order to minimize the risk factor. Qualitative data collection and analysis allows for companies to reach out to potential customers and understand the reasons behind rising market trends including how they spend, why they spend etc.
A good market research company is essential in order to be well prepared for the time one spends running the business and in order to ensure that the marketing strategies that are adopted stand in line with the latest business trends.
Hence, it is necessary every organization choose a market research company which specializes in both aspects of research, especially the qualitative.
Let’s look at some of the things we should consider while choosing a qualitative market research company for your firm:
Reputation of the Firm-
Before we begin to dig deep into what a company is and how far their services can help us, we should definitely find out more about what their reputation is in terms of a market research company.
How they have worked before and the kind of performance they have displayed should say a lot about their professionalism as well as how far we will benefit from them.
Portfolio/List of Clients-
Another concern that one should have while hiring a company to help conduct a market research for your company or a new line of products is who they have worked with/for before this.
Ensure that you are shown a portfolio of previous clients and ask them to provide contacts so that you can ensure their work was up to the mark. This becomes necessary sometimes even when you are dealing with the big names in the business. You can also get an idea of how exactly they approach each product and/or company.
Dedicated Team or Not?-
The next thing to work out while looking to hire a company such as Impetus Research for your needs of qualitative data collection and analysis is ask if the company is looking to dedicate a team for your work or not.
Often times, good work and better results are all dependant on the hard work put in by a dedicated group of analysts. This could really make the difference between good qualitative research which would become the basis for marketing strategies and a bad one.
Compare and Analyze-
Whenever you are going to hire a market research company for any kind of research based activity such as a customer survey etc., it is necessary to talk to more than one organization.
Have them prepare a detailed brief and strategy for your business and then decide accordingly.
If you have any more tips which can help one choose the right market research company, please share in the comments below.
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About William Wallace 
Consultant at Impetus Research
12 connections, 0 recommendations, 41 honor points.Joined APSense since, June 24th, 2014, From New Delhi, India.
Created on Dec 31st 1969 18:00. Viewed 0 times.
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