What Should You Consider When You Create Profile Links For SEO?

by Adrian Cruce Digital Marketing Specialist

Profile creation sites have been used for a really long time in search engine optimisation. The problem is that, as time passed, their value kept going down. And it is completely normal for this to happen because of the fact that they were overused, sometimes become spam.

Now, these types of sites are still used in SEO. And they still work. However, they are still overused and you should never just get links because you can get them. With this in mind, here are some very important tips that will help you to use profile creation sites to increase search engine rankings.

Only Choose Relevant Websites

There are countless profile creation sites and you should never get links on all of them. Usually, people just look at domain authority. If the DA is high enough, they just set up a profile and get the link. This is an incorrect approach.

The most important thing to consider when you create profile links for SEO is relevancy. You need to get backlinks only from websites in the same industry/niche. If this does not happen, you get a worthless link and you wasted your time.

Even worse.

The backlink you created might increase your spam score.

Choose the websites that are completely relevant and neglect those in other niches.

Be Active On The Website

The most popular profile creation site is definitely Facebook, with the other social networks being close behind. This is because of the power they have.

While it is obvious you want to get these links, you can also go for others that are very relevant in the industry. The problem is that many just create the profile link and do nothing after. It is just like this article on Apsense. If you build a profile here, you should update it with articles and status updates. This is really important.

When you keep posting on the site where you get the profile link from, you make the link more powerful. Remember that search engine optimisation is always about the quality of the backlink, not about how many you get.

Create The Links Yourself Or At Least Check Them Yourself

Here is the naked truth. There are many SEO agencies out there that offer profile links and they give you hundreds. Most of those hundreds, sometimes even thousands, are useless. They are just created to trick clients.

With this in mind, it is very important to do one of the two:

· Create the profile links yourself.

· Always double-check every single link that is generated by the SEO agency to be sure that it is actually valuable.

Final Thoughts

As you can easily notice, profile links are still very good for search engine optimisation work. However, in most cases, they are used in the worst possible way. This is why it is simply mandatory to be extremely careful.

I have seen many websites that simply relied so much on the use of profile backlinks (and directories, they usually go hand in hand) that they ended up with a Google Penalty. Do you really want that?