What Should An Effective Election Campaign Strategy Consist Of?

by Purvi Dalvi Writer

In politics, winning is everything. In recent elections, it has been proved that a government that performs, wins. Policies and tactics don’t work anymore. To win, effective communication and engagement with citizens and voters are crucial. To understand voters an election campaign strategy is devised that generates insights and charts out a campaign that convinces voters to choose you. Most reputation management consultants who create the plan, include people like polling experts, social scientists and statistic experts. These consultants understand that political parties need to continually connect and communicate effectively with their voters, and make them aware of the initiatives taken up by the party. Economic and social development is the key to the political party being favoured by the citizens. 


The election campaign strategy followed by political parties can vary, but should ideally include these key points: 

-    It is essential to know your opponents. The reputation management consultants will aid you in getting all the information there is, to know your opponent. Their strengths and weaknesses should be at the tip of your fingers, to lead to an eventual win. 

-    To stop yourself from overspending, it is essential to have a budget. Political campaigns require money, and unless there is a set budget that can be followed, no campaign can be successful. Consultants create an effective election campaign strategy with the budget keeping in mind aspects like competition; cost of the plan, etc. so excess capital is not spent on unnecessary things. 

-    Political parties who are adept with technology almost always have the upper hand in winning elections. Social media has the power to reach out to voters and potential voters. A good election campaign strategy will include targeting social media platforms like Facebook, Twitter, and even Instagram. Consultants will map out and analyse voters behavioural patterns to make the job simpler. Though it may not seem like it, email marketing also proves beneficial in the long run so regular email reminders to potential voters can go a long way. 

-    Develop a persona that will appeal to the public. Advocate for issues that would encourage your voters to choose you, with the help of research conducted. If you have a relationship management consultant, they will also be by your side throughout to let you know if what you are doing is working. Anecdotes from ground intelligence and constant monitoring by the team of consultants, will help you make necessary and timely corrections that will prove useful in the long run.


Campaigning can get dull, frustrating and even be unsuccessful as it involves pursuing people to take an interest in supporting you. To do it right, an effective election campaign strategy can go a long way and even end up inspiring voters, citizens and followers to support a cause you believe in. Always remember that acting in the interest of the public, rather than your interest, will get better results.

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About Purvi Dalvi Advanced   Writer

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Joined APSense since, May 24th, 2017, From Mumbai, India.

Created on Oct 9th 2018 06:12. Viewed 492 times.


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