What role does aesthetics play in promoting oral health?

Sleek, pretty and efficient are not the typical terms that come to mind for the average person when thinking of dental products. In the past couple years, however, more and more dental products have been emphasizing the power of aesthetics. Up until this point, a toothbrush was just a toothbrush – relatively normal looking with a few different types of bristles and some color options to choose from. Floss was just floss, with slightly different flavors of mint. With mouthwash, it was just about flavor options and colors but never bottle design.

Nonetheless, Aesthetics and dentistry have always been intertwined, not only because there is a branch in dentistry termed aesthetic dentistry but simply because one could argue the most striking feature on a person’s face is their smile. People are always looking to improve their smile, and some also whiten their teeth via dental led whitening lamp ,be it whiter teeth or straighter teeth. However, up until recently, dental products had not been created with an aesthetic factor in mind.

The aesthetic-usability effect is a phenomenon in which people perceive more aesthetic designs as easier to use than less aesthetic designs. In 1995 this effect was first tested by two researchers, Kurosu and Kashimura who asked 252 study participants to rate the user design as well as aesthetic appeal of 26 variations of ATM’s. There was a stronger correlation found between participants’ ratings of aesthetic appeal and perceived ease of use than the correlation between their ratings of aesthetic appeal and actual ease of use. From this, it was concluded that users are strongly influenced by the aesthetics of any given interface, even when they try to evaluate the underlying functionality. The same is true with oral hygiene users.

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