What Purpose Do Semantically Related Keywords Play in SEO?

by Steve Smith Latest News and Blog

Keywords are the heart of any SEO strategy. They define what your audience wants and how to find them. But Best SEO Experts in Ahmedabad said that not all keywords are created equal—some are more useful than others when it comes time to attract and convert users.

And how can you ensure they're helping you rather than hurting your SEO efforts? In this article, we'll look at what semantically related keywords are, how to find them and why it's important to incorporate them in your content strategy.

What are semantically related keywords and their importance for SEO?

Semantically related keywords are words that are semantically related to each other. This means they share the same meaning but not necessarily the same spelling.

Keywords

For instance, if you want to find information on how to bake a cake, you might look up recipes, directions and ingredients online. If your website is about baking cakes, then all of these topics would be semantically related keywords for it because they have similar meanings (making cakes).

Semantically related keywords can also be synonyms for one another or different ways of saying the same thing: "bake" and "cook" are semantically related keywords because both mean making food in an oven with heat from above or below; while "bake" has more of a literal connotation while cooking implies more than just heating up something in the oven.

Benefits of Using Semantically Related Keywords in Content Strategy

Semantically related keywords help you to create content that is more relevant to your target audience.
Semantically related keywords help you to rank for different keywords at the same time.
Semantically related keywords help you to create a better user experience by helping users find what they are looking for faster, easier and more efficiently.
By using semantically related keywords in your content strategy, you can increase traffic and boost rankings on Google, Bing and Yahoo!

How to Find Semantic Keywords?

You can find semantic keywords in two ways.

First, use Google AdWords Keyword Planner to collect your data. You'll need to have an active AdWords account in order to do this. Next, go to the "Tools and Analysis" section of your account and select "Keyword Planner" from there.

Google Keyword Planner

Enter a keyword or phrase that you would like to research. You will then be shown a list of related searches with their respective estimated search volumes and monthly ad costs, in addition to related topics from Wikipedia and YouTube autofill suggestions (click on any of those).

Where should I utilise keywords that are semantically related?

As you may have guessed, semantically related keywords are powerful search terms that are usually related to your core keyword. Here's what Best SEO Experts in Ahmedabad says that not only do they help you rank for a wider range of searches, but they also take the pressure off your primary keyword, meaning you can use it with more freedom.

Use semantically related keywords in:

Title tags – and make sure to include them at least once per page on a site.
Meta descriptions – use one or two per page (and make sure to write them differently each time).
Body content – if appropriate or relevant to the page, use a few sentences and plug in an underlined term (you don't want this looking spammy). This will show Google that your site is closely associated with its topic area.
Image alt text – this is essentially what people see when there are no images available for any reason (e.g., screen readers for visually-impaired users).
It should be short enough so that it doesn't get cut off by search engines but long enough, so it makes sense!

Conclusion

Semantically related keywords are an important part of your content strategy. Best SEO Experts in Ahmedabad help Google understand your website and show up in search results because they're relevant to what users are looking for. The best part about these keywords is that it's easy to find them by searching for similar terms or phrases and then replacing words with synonyms until you find something that works well with your website theme!

Source: What Purpose Do Semantically Related Keywords Play in SEO?