What kind of WhatsApp Business API Integration Services for Enterprises are available?

by Kristen White Blogger

WhatsApp Business can be used by enterprises to connect with their clients from around the world across a wide variety of industries.


Enterprises can connect with more than 1.5 billion users across the globe by using WhatsApp as a communication channel to interact with customers and expand their market share by finding a new audience. They can send notifications, informational and transactional messages to users. The end to end encryption provides data security to all conversations.


WhatsApp for Business API Integration is handled by various service providers. These companies provide round the clock technical support along with an interactive WhatsApp panel where the enterprises can check analytics, download reports and keep themselves updated at all times. They provide reliable services with 99.9% uptime. The cloud platform is maintained error-free and any glitches that occur are solved within a short period. The companies aim to provide uninterrupted services to business enterprises.

The benefits of using the API integration services are as follows.


  • Reliable cloud platform with scalable services as the enterprises grows.

  • Compliance with the official rules and regulations.

  • Follows the enterprise-grade data security norms established.

  • Vulnerability testing and role-based access control to ensure the security of the network and platform.

  • Load balancing to make sure no single server is overloaded.

  • Messages are distributed evenly across the servers based on the geographical locations of the users.

  • Auto re-routing of messages via another channel if the message doesn’t get delivered using WhatsApp.


WhatsApp Business API allows two-way communication between enterprises and users. Customers can send and receive messages to and from enterprises regarding their requirements, order bookings and cancellations, complaints, and queries. During the 24 hours after a customer has messaged the enterprise on its registered no, the enterprise is allowed to send as many messages as they want for free to that customer. There is no requirement for using the pre-approved templates from WhatsApp. Businesses can promote their product and finalize a transaction from within the same chatbox.


One can customize it to include details about the enterprise such as the address, website link, email id, list of products and services, and a display picture with the logo or symbol of the enterprise.


WhatsApp can be integrated with the marketing and support tools of the enterprise using Gupshup’s API platform. Cross-promotions, recurring campaigns, growing communities, and increasing sales, getting a higher Return on Investment, etc. are some of the advantages.


  • Send transactional messages in bulk to users using broadcast messages.

  • Categorize users into groups and create labels based on their purchase history and product preferences.

  • Use chatbots to send automated messages to users and provide enhanced customer support.

  • Keep track of active conversations, live complaints, and messages by using the WhatsApp panel or dashboard.

  • Get delivery reports and analytics for the messages that were delivered to the users.


Gupshup is one of the leading companies providing such services. Trusted by various top brands, the company has enabled many businesses to gain early access to WhatsApp Business.

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About Kristen White Committed   Blogger

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Joined APSense since, August 19th, 2016, From Chicago, United States.

Created on Sep 2nd 2019 08:38. Viewed 363 times.


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