What is user engagement? How can you enhance it during website design and development?

User engagement is the most essential aspect of today’s businesses. Owners using internet marketing as a source to make a sell, highly require the customers to get engaged with the content so that conversion can be enhanced.

However, as per a digital marketing agency, very few are aware of the fact that Webmaster only takes 15 seconds to engage the user. In that time, the quintessential information must be conveyed or else the user will switch to another website.

Engaging users with shorter time span is very hard and yet every strategy is designed while keeping these facts in mind.

What is the need of user engagement?

User engagement is defined as the longest time period for which a customer stays on your website. The longer the client stays, the better are the chances of conversion. This also means that you are providing some trustworthy information and turning your one-time customers into loyal ones which are going to give you a good return in the near future.

Digital marketing services providers seek various methods to engage the audience. Some of the renowned means are,

1.Videos and images – Grabbing the attention of a human mind is only possible if you present something colourful and unique in front of him. A good quality image and video help the user understand the gist of the business in a glance itself. 

2.User-friendly content – When a customer visits your website, the layout and content are the first things that come to notice. The more concise, clear, and readable the content is, the better becomes the chances for the customer to avail your offers.

3.Social shares – When you apply social media marketing as a part of online marketing strategy then you create a ripple effect with your creative posts. If a customer finds the most intuitive and effective then he might be interested in sharing it with peers on various other platforms as well.

4.Comment section – A lot of business owners would agree that before buying the customers check the reviews. 

Therefore, having positive comments and worthy replies on discussion forums clear the doubts of the clients and make them want to buy your products.

While carrying out website design and development, people must take into account the following factors to get connected with the audience,

1.Navigation – It is an indispensable aspect of design service that must not be overlooked because it enhances user-experience and helps the viewer to find what they came looking for. The ease of accessibility drives the decision making.

2.Content format – The various layout in which the content is showcased accounts for the factor of readability. The right position for offer display, alignment of paragraphs, and the distinction between the headings and usual content helps a lot in making the website look attractive.

3.Mobile-friendly – A lot of people now own smartphones that are almost like a mini laptop. Therefore, a website design company prefers to make the site responsive so that user can access the features even on the smaller screens.

4.Loading time of pages – The pages must not take more than a few seconds to get loaded or else the user switches the site. Faster loading speed impresses the user and maintains the interest. 

Final thoughts

User engagement can be attained in various ways but one must leave anything inside the box that can upset the interest of the user.

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