Articles

What is the Secret to Becoming a Great Product Manager?

by Tom Hales UI UX Designer
Product management is a field that perfectly blends business, technology, design, and consumer satisfaction. To become a great product manager, you need to combine several traits, experiences, and skills. Additionally, it is important for you to adapt to the continuously evolving field of product management. Let us explore the factors necessary to become a great product manager.

Core Competencies

With position comes responsibilities, and to fulfil them brilliantly, it is important for a product manager to have the necessary capabilities and skills. However, no product manager is born with all of them. Instead, it develops when you take online product management courses and with time, experience, mentoring, and role models. Some of the necessary competencies are:

  • Road map planning
  • Conducting user testing and customer interviews
  • Proper resource allocation
  • Feature prioritisation
  • Revenue and pricing modelling
  • Tracking and defining success metrics
  • Translating technical-to-business requirements, and vice versa
  • Assessing the market and design sprints

Should be Emotionally Intelligent

It is a must for a product manager to have good emotional intelligence. As the best product manager, you should empathise with the customers during the interview. In the interview, recognizing the customer’s emotions and body language can help product managers discover pain points that the feature or product can address. 

Please note that a product manager with a high emotional quotient or intelligence will build strong relationships in the organisation. Moreover, they will be able to navigate external and internal complications or hurdles in order to deliver an excellent product. According to Daniel Goleman, four key characteristics of EQ (Emotional Quotient) are:

  • Relationship management
  • self-management
  • Social awareness
  • Self-awareness

Company Fit

Well, there’s no guarantee that a product manager will excel in their role in any company on the basis of core competencies and good emotional intelligence. In fact, it is important to use these skills and characteristics in the proper organisation to be successful.

We understand that the job description for each company will differ according to the product type, size, industry, stage, and culture. To truly excel at what you are doing, the next step is to figure out which company and its product manager profile matches your expectations.

Organization’s Philosophy About Product Manager

Every organisation or company has a particular philosophy about the process of product development and ways in which product managers fit into the entire process. Some of the common philosophies are:

  • The product manager drives the engineering
  • Product manager-engineering partnership
  • Engineering drives product

The philosophy depends on a number of factors, including the type of the product and the stage of the company. So, whenever you consider joining as a product manager, make sure to have a look at the company’s philosophy.

The Company’s Type

The product manager’s role depends a lot on the type of company. For instance, a product manager in a startup is expected to take responsibility for multiple things. Whereas in a mature company, the responsibilities will be limited. 

Wrapping Up

The demand for product managers continuously increases with constant innovation and technological advancements. To fulfil the role of a product manager, you need to be dedicated and versatile and, most importantly, prioritise the success of the product you are working on along with customer satisfaction.

If you are a product manager by profession, look for the right company and job role. If you aspire to be a product manager, enrol in product management training courses.

Sponsor Ads


About Tom Hales Junior   UI UX Designer

0 connections, 0 recommendations, 7 honor points.
Joined APSense since, September 20th, 2023, From London, United Kingdom.

Created on Oct 19th 2023 08:12. Viewed 128 times.

Comments

No comment, be the first to comment.
Please sign in before you comment.