What Is The Role Of The Corporate Affairs Management Team

by Purvi Dalvi Writer

Today, there is a need for reputation for a company in a broader platform like social media. Social media has become a large space where information – both positive and negative is being exchanged. According to studies, more than 25% of a company’s market value is directly related to its reputation, therefore making reputation management a priority for corporate leaders. For companies, it is essential that they make strategic decisions that will benefit their brand professionally. For this, a team of corporate affairs management is hired. This team is responsible for carrying the weight of managing the brand’s relationship with the public and play an internal and external role in communications manager. This usually includes everything from dealing with the corporate’s image in the public eye, government or any other form of media relations.

The role of a corporate affairs management team is to create and communicate a favorable public image for their client. This is often carried out with the help of media campaigns that are aimed at investors, consumers, stakeholders, etc.

The role of the corporate affairs management team is as follows:

-    Strategies
Keeping up with the market trends and anticipate potential threats to get the corporate’s message out first, is one of the essential roles of corporate reputation management. This often helps soften the blow of bad news and shows that the company is aware of the market changes or other issues, and that the company is ready to deal with them. Coordination with the client’s marketing team should also be smooth to ensure that there is consistency between what the client is saying and the final message delivered.

-    Content production
The corporate affairs management team is also in charge of reviewing and editing press releases. They will also need to consult with senior persons to make sure the message that needs to be delivered is consistent and in line with the corporate’s thoughts. The team must also know social media well to be able to provide updates on the company’s news and events.

-    Stay agile
The markets and environment are always changing, and it is crucial for the corporate affairs management team to keep absorbing information and adapt to changing environments. The team will also need to have a global perspective, be politically savvy, and in tune with the nuances and impact of global regulatory and policy issues.

Corporate reputation management clearly requires a comprehensive skill set that must include communication, problem-solving, writing, research and backhand knowledge about the organization.