What is the importance of mobile apps?
Mobility over a period has become the core of every organization’s digital marketing strategy. Many platforms are offering easy mobile app development for the Android app, iOS, Windows and other operating systems. The Android Operating System, however, has progressed exponentially and acquires a total of 87.7 percent of global market share in the industry.
Nowadays almost every organization is adopting custom Android mobile apps to considerably boost its revenues and attain trackable business growth.
Android is a freely available open-source platform built on Linux. Android is an open-source solution for mobile devices that offers a complete software stack which includes an operating system, middleware, and key mobile applications as well. Apart from its performance, speed and scalability there are lot many other advantages of Android application development which includes:
Open Source:
Android platform is an open-source technology that means the Android Software Development Kit (SDK) can be leveraged without worry about the licensing costs or any royalty. Developers also have provisions to interact with the Android developer community for the betterment of forthcoming versions which they can incorporate into their Android app development projects. Such advantages make Android a much more lucrative prospect for organizations, device manufacturers and wireless operators alike, resulting in the rapid development of the applications.
Customizable UI:
User Interface is an important aspect of any mobile app that can either make your app or break your app. Android platform-based mobile applications are highly customization and easier to manage as compared to other platforms. Google has always been focused on making a customizable user interface to help developers in creating custom Android applications for business as well as personal use. Android also allows developers to freely turn their creative & innovative ideas into real & efficient apps. Android offers a wide range of customization options. Even functions like data management and multimedia tools can also be updated in the applications.
Low Investment & High ROI:
As by now, you know that Android has a low barrier to entry and its Software Development Kit (SDK) is also freely available to developers which significantly reduces the cost incurred development. Basically, the cost of any Application development can be bifurcated into three major sections i.e. development cost, testing cost, and deployment cost. Developers must pay a one-time registration fee for application launch & distribution on the play store. Thereafter, developers can leverage any smart device to build and test the app on their smartphones, low investment and increased engagement among users is assured. Ultimately, users enjoy an interactive app and the development organization gains a higher return on investment.
Multiple Sales Channels:
Unlike many other mobile app platforms, Android apps can be deployed in many ways. You are not bounded to rely on a single marketplace to distribute your mobile apps. Besides Google Play Store and other third-party app marketplaces, you have an option to create your own distribution as well as sales channels. You can build it and publish it. You can have a choice over promotional strategies to reach your end users through multiple channels.
Easy to Adopt:
Java programming language is a scripting language used for Android app development that leverages a rich set of libraries. Any Java developer can build Android applications easily with few learnings. As per a survey, many Java developers find it easier to script apps for the Android platform as compared to developers with command over other programming languages.
In addition to this, Google has also made an official language Kotlin for android app development. Kotlin is very easy to learn and can easily be used alongside Java language to power Android apps.
Are you planning to leverage Android app development for more ROI in your business, but still don’t feel sure how to start? Let us help you strategist and build the envisioned Android mobile application for your business.
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