What is the difference between local SEO and SEO of a business site?

Nowadays, visibility is the only way to be seen. Customers can't expect to find you. Instead, you need to make sure they come across you. That is why social media platforms and issues related to them, like Facebook page unpublished appeal are becoming crucial for people in the context of marketing through such platforms. At the same time, SEO plays a crucial role for businesses to grow their online presence. Why are SEO and local SEO important for your business? Let's discover how these concepts are related to each other but also different from each other.

What is local seo and SEO?

You might confuse local SEO with SEO. Some of their strategies and strategies seem similar. But if you dig deeper, you'll be able to appreciate the distinctive and different approaches of both strategies.

Let's look at SEO first. The main goal of SEO, also known as search engine optimization, can be to increase your visibility in search results and increase organic traffic. The idea behind SEO is that it will appear on the search engine results page (SERP) when users search for keywords related to your business.

However, if you add geo-restrictions to this, you get local SEO. Local SEO focuses on reaching a local audience and ensuring that your website ranks higher when someone performs a local search.

To take a specific example, imagine that you own a bag manufacturing company based in Kuala Lumpur. If you're starting a business, it's normal to focus on the boundaries where your city is located initially.

It is important to show up on the first page when people search for "best bag in Kuala Lumpur" or "Bag store in Kuala Lumpur". Therefore, you should focus especially on local SEO to appear in the results.

From time to time, if your business is growing and you decide to expand, you cannot rely solely on local SEO. In this case, you will need SEO along with local SEO to reach the international market and expand your business beyond Kuala Lumpur.

Local SEO, in particular?

When a user searches for a specific phrase on Google, its robots or bots search through a sea of content. Web crawlers separate or index content to provide the most effective results when the user needs them. Results are both organic and paid. According to various studies, the local search engine may be their main source of sales. That's why it's so important to optimize your website for local SEO. If you run a brick-and-mortar business, you are part of an established local customer base. That's why you need to hire professional SEO audit services to help you achieve your business goals. For example, including local customer reviews on your website, monitoring local customer behaviour with Google Analytics, and registering with local directories can all be beneficial for these types of businesses. It's worth noting that local SEO is a component of SEO and can help increase search engine visibility for a business.

Local SEO strategies for businesses 

While content is one of the most important factors in national SEO, local SEO requires a few additional techniques.

1. NAP is an integral part 

NAP is a reference to a name and phone number. When search engines select the results that will appear in their SERPs, they typically consider many factors. The company must have a consistent name, address and telephone number across entries. This increases confidence, and search engines can trust the legitimacy of such companies.

2. Google My Business is Beneficial

Using various Google tools is a great strategy to improve your rankings and relevance. Local businesses can greatly benefit by signing up for Google My Business. Be sure to provide appropriate and up-to-date information on your account, such as your business hours, payment methods, and even your address.

3. Voice search is essential 

Voice search will become the hottest trend in the near future. Most people will use more words when searching by voice. Therefore, improving your local SEO strategy with voice search should be a priority.

4. Customer opinions matter

Nowadays, consumers are heavily influenced by reviews before making a purchase. It is good practice to ask customers for feedback after purchase. You can then post reviews on your website and social media to improve your brand's reputation.

5. Local content is important 

If you want to attract a local audience by including local stories and content on your blog, website or posts, you can improve your engagement levels. Additionally, it gives you the opportunity to focus on the specific problems your customers are struggling with and solve them. This is a great opportunity to communicate directly with customers in their spoken language.