Every other iPhone and android app development company is making use of push notifications. Do you know what it is? Specifically, Push notification is a feature that allows a mobile application and even a web page on a server to send information about a new event or happening. It directly reaches a user through their device that automatically alerts, through vibration, sound, and icon that appears in the notification bar.

Now, the true innovation that has made Push notifications very important is their ability to notify when the related app on the device is not running or is in the background. Simply put, there is no need to open the app or platform on the device for a new message or event notification to arrive. This is crucial since before Push notifications there were Pull notifications. The type of notification that appears exclusively when the user updates the app.

Origins of Push notifications and comparison with Pull

In the years before smart mobile devices exploded, telephones, and other terminals that connected to the internet worked through Pull notifications. These were displayed over periods of time or when the user accessed the platform.

This method was efficient but not automatic in any sense. Since if the period of time was not reached and the user did not access or open the platform, the new information arrived was not expressed on the device. That would change with RIM and its BlackBerry phones, which would lay the foundations for what Push notifications are today.

In the mid-2000s, RIM, with BlackBerry terminals, dominated the field of mobile devices in the corporate sphere without a doubt. The company was interested in developing a technology that would allow its customers to receive emails in real-time even without having the platform open. That’s how Push notifications were born.

Technical Aspects and Operation

In more detail, these technologies or protocols have the name of Device Token for online iOS app development, while in Android it is known as Registration ID. These records must be present for Push notifications to be able to be displayed from the server to the device.

Regarding the connection between the servers of both Apple and Google with the devices of the users, this is carried out through APNS for phones and tablets of the apple company. While in Mountain View it is done through the platform known as GCM. Basically, both fulfill the same function of connecting the servers to the terminals and waking them up with real-time notifications.

Apps where Push Notifications are used the most

Push notifications undoubtedly represent what people want to see. It favors interaction regarding what they publish, a “Like”, a message, an email, among other types of events or information on the mobile. Without this type of technology, messengers such as WhatsApp, Telegram and even social platforms such as Facebook, Twitter or Instagram probably would not have the success they have

Frankly, every kind of app needs push-notifications to alert its users and to engage them. From eCommerce to Games and from healthcare apps to reminder apps, every android and iOS developer makes sure they integrate push notifications.

Advantages of Push Notifications

As an Android and iOS mobile application development company, we have come across many potential benefits by executing push notifications. Some of them are:

1.   Greater number of users in contact.

2.   Provides information on customer behavior.

3.  Promote engagement.

4.  Increase sales.

5.  They allow direct communication.

6.  They do not stay in the spam folder, nor do they accumulate in the main folder (it should be noted that they can reach x10 opening rates compared to emails).

7.  They entice users to reopen the app and serve as a reminder.

8.  They make your users come back

At AppStudio we use the latest tools to integrate push notifications feature in your mobile app. Besides development, we also provide consultation concerning the usage of Push Notifications. Our years' long experience has made us an expert in the development and strategy of executing push notifications flawlessly. If you need a mobile app with an amazing push notification feature, contact us now!