What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing

by KCMK KINESI Digital Marketing Agency

Whether you have heard a little about PPC marketing and you are eager to know more, or you already know that you want to use PPC to market your business, but do not ensure that Where to start, you came to the right place!

First of all, we will need to define PPC and establish a basic understanding of how PPC advertising works. let’s go!

What is PPC?

PPC means pay-per-click, a model of internet marketing in which advertisers pay fees every time they click on one of their ads. Essentially, this is a way to purchase visits to your site, rather than trying to “earn” those visits in a systematic way.

Search engine advertising is one of the most popular forms of PPC. This allows advertisers to bid for ad placement in a sponsored link in a search engine when someone searches on a keyword that is related to their business offering. For example, if we bid on the “PPC software” keyword, then our ad may appear at the very top position on the Google results page.

Each time our ad is clicked, sending a visitor to our website, we have to pay a small fee to the search engine. When PPC is working correctly, the fee is trivial, because the journey is more than paying for you. In other words, if we pay $ 3 for a click, but the result of clicks is $ 300, we have made a great profit.

There is a lot to create a winner PPC campaign: By selecting research and choosing the right keywords, to optimize those keywords into streamlined campaigns and ad groups, to optimize PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging a lower fee for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you a lower fee per click, making a lot more profit for your business. So, if you want to start using PPC, it is important to learn how to correct it.

What is Google Ads?

Google Ads (formerly known as Google AdWords) is the most popular PPC advertising system in the world. Advertising platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Google advertising operates on a pay-per-click model, in which users bid on keywords and pay for each click on their ads. Every time a search is started, Google digs into the advertisers’ pool and chooses a set of winners to appear in a valuable ad space on their search results page. “Winners” are selected based on the combination of factors including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

More specifically, the page that is displayed on the page is based on the advertiser’s ad rank, a metric is calculated by multiplying two key factors – the CPC bid (an advertiser who is willing to spend the maximum amount) And Quality Score (a value that takes into account) your click-through rate, relevance, and landing page quality). This system allows advertisers to reach potential customers who fit their budget. This is essentially a type of auction. The information below explains how this auction system works.

Operating PPC marketing through Google ads is particularly valuable because in the form of the most popular search engine, Google receives heavy traffic and therefore distributes the most impressions and clicks to your ads. How often your PPC ads appear, depending on which keywords and match types you choose. Although many factors determine how successful your PPC advertising campaign is, you can achieve a lot by focusing on this:

Keyword Relevance – Formatting relevant PPC keyword lists, tight keyword groups, and appropriate ad text.
Landing Page Quality – Creating a customized landing page with persuasive, relevant content and clear call-to-action tailored to specific search queries.
Quality Score – Quality Score is a rating of the quality and relevance of Google’s keywords, landing pages, and PPC campaigns. Advertisers with better quality scores get more ad clicks at a lower cost.
Creatives – Copying advertising is important; And if you are advertising on the Display Network, you can use tools like our free smart ad builder to create designer-quality ads that will demand a click.

PPC Keyword Research

Keyword research for PPC can be incredibly time consuming, but it is also incredibly important. Your entire PPC campaign is built around the keyword, and the most successful Google Advertising Advertisers are constantly growing and refining their PPC keyword list. If you do keyword research only once, when you create your first campaign, then you are probably missing hundreds of thousands of valuable, long-tail, low-cost, and highly relevant keywords that can drive traffic to your site.

An effective PPC keyword list should be:

Relevant – Of course, you do not want to pay for web traffic that has nothing to do with your business. You want to find targeted keywords that will boost a high PPC click-through rate, effective cost-per-click, and increased profits. This means that the keywords you speak should be closely related to the offerings you sell.

Exhaustion – Your keyword research should include not only the most popular and often searched words in your niche, but also to the long tail of search. Long-tailed keywords are more specific and less common, but they add to the account for most search-driven traffic. In addition, they are less competitive, and therefore less expensive.

Extender – PPC is iterative. You want to continually refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and getting better.

If you want to find high-volume, industry-specific keywords to use in your PPC campaigns, be sure to check out our popular keywords.

Managing your PPC campaigns

Once you create your new campaign, you need to regularly manage them to make sure that they remain effective. In fact, the regular account activity account is one of the best anticipation of success. You should continuously analyze your account’s performance to optimize your campaigns and make the following adjustments:

Add PPC Keywords: Expand the reach of your PPC campaigns by adding relevant keywords to your business.

Add negative keywords: Add non-changed terms as negative keywords to improve the relevancy of the campaign and reduce wasteful expenditures.

Split ad groups: Divide your ad groups into smaller, more relevant ad groups, improve click-through rate (CTR) and Quality Score, which help you create more targeted ad text and landing pages.

Review expensive PPC keywords: Review expensive, low-performing keywords and turn them off if necessary.

Refine the landing page: Modify the content of your landing pages and call-to-action (CTAs) to align with individual search queries to boost conversion rates. Do not send all your traffic on the same page.

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Source - KCMK KINESI