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What is outreach and how does it work
by Xozepew Usaz We are always in the lead! Let's take everything in order:According to Ahrefs, backlinks are present in almost half of the top 10 pages. This figure, on the one hand, speaks of the trust that the link mass of sites arouses in the search engine bot, and on the other hand, heats up interest in such a service as outreach.
So what is Outreach?
Outreach is a promotion method that implies personal agreements with site owners or bloggers about placing advertisements on a specific web resource. Most often, it means posting material with a backlink, banner or brand mention. Outreach can be called the little brother of link building, only more human, aimed at people rather than achieving technical goals.
The main goal of outreach as a service is to create mutually beneficial backlinks to improve organic rankings and attract new audiences. Outreach not only contributes to building the site's link mass, but also has a great effect on increasing brand awareness and building trust from the audience.
Pros of outreach marketing
The ability to reach your target audience. Outreach is a cold process by its nature. It implies the massive establishment of contacts with those who are not interested in this in advance. But there is one fundamental difference - you yourself choose those web resources that, in your opinion, will help promote the product to the audience that suits you.
Fast results. Outreach is able to find and attract your consumer in a short time. If we talk about the growth of positions in the SERP, then, on average, it will take from a week to a month.
Cons of outreach marketing
The risk of wasting time. In the process of outreach, you cannot do without preliminary analysis and preparation of a list of resources, the audience of which is most interesting for your business. Skipping this step is highly likely to waste your time.
Outreach is a time consuming process. It is a whole system of repetitive and sometimes tedious manual actions: analysis, targeting resources, preparing a contact list, sometimes lengthy negotiations.
Waiting, follow-ups, waiting again. And so on until your link is noticed by a Google bot, indexed and published. For this reason, some companies hire a link builder or even an outreach. Such a specialist already has an established base of high-quality websites for outreach, and is also well-versed in the features of the tool itself.
Outreach: working strategy
The choice of a working outreach strategy depends on the goals of the brand, the niche, the chosen format and the circumstances in which the business itself is located. But no outreach strategy is complete without:
analysis;
preparing a template and establishing contacts with bloggers / publishers;
negotiations with site owners;
content preparation;
tracking results.
A final word on outreach
Successful outreach requires a responsible approach to the selection of donor sites, a clear understanding of the goals of such promotion, the ability to communicate and negotiate. With such introductory information, you will receive high-quality, and most importantly, natural links to the site, which will have a positive effect not only on promotion, but also on the brand image.
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About Xozepew Usaz 
We are always in the lead!
10 connections, 1 recommendations, 61 honor points.Joined APSense since, December 15th, 2020, From Canada, United Kingdom.
Created on Mar 9th 2021 11:33. Viewed 389 times.
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