What Is Media Buying?

by Dmitriy Morgan Digital Marketologist

Media buying is a procedure of buying press exposure. As a rule, corporations, politicians, individuals, business-owners and others can buy a media exposure in a form of an advertisement. This form of advertising can be used to meet various business aims. Learn about media buying fundamentals from this article.

What do they do? 

            Media buyers deal with media representatives and negotiate the price, discounts, and any additional features on behalf of the advertiser. In addition, they check media vehicles to monitor competitive heat and find optimal places.

            Here are some key activities media buyers usually take part in:

·         Identifying target audience;

·         Identifying the best ways to communicate with audience;

·         Monitoring moves of competitors;

·         Building relations with media representatives;

·         Communicating with media representatives to reach the best rates and placements in print, online, broadcast and outdoor publications;

·         Building media plans and adjusting them with media representatives to influence audiences’ and competitors’ behavior;

·         Buying advertising spots in different vehicles including internet banners, pages, posters, social advertising, and other placements;

·         Ensure effective performance of the media campaign and achieve results;

·         Budget management;

·         Customer reporting;

·         Collecting and analyzing data to improve media buying process and strategy;

·         Analyzing the performance of previous campaigns and using this information to improve future projects;

As a rule, media buyers have to pass a rigorous training before they begin their activity.

What special skills are involved in the process of media buying?

            Media buyers are involved in managing and spending advertisers’ costs efficiently in order to achieve the best result.

            Moreover, they need to have good communication skills and team work skills, because they have to work with media planners.

            In a word, media buyers should:

·         Negotiate

·         Plan

·         Collaborate

·         Crack deals

·         Crunch numbers

If you think that media buying is for you, learn more: http://digitalbee.com/en/services/media-buying.

What are the benefits of media buying?

            Media buying has a number of advantages. Here are three key points to consider:

·         Significant savings

·         Professional expertise

·         Efficiency

In a word, a highly-trained media buyer can deliver an effective strategy within your budget. 

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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