L ' Inbound marketing is a
strategy used to increase the positive results of a company's business, taking
advantage of very important tasks:
- SEO
optimization of a website
- Content
marketing
- Email
marketing
- Management of social
platforms
- Constant
analysis and monitoring of results
- Performing A /
B tests
To develop a marketing project
using the inbound solution, it is extremely important to have a clear
understanding of the principles that govern the relationship between the
customer and the company. From a push communication we move to a pull , in
which the contents tailored to the client are essential. To do this, it is
essential to know which phase of the customer experience path the customer is
in, to provide him with useful content to meet the needs he needs .
The goal is not conversion but
the relationship we establish with customers. The relationship with customers
will be increasingly solid if you tune in to them, showing your knowledge in
that particular sector and dealing with topics in an expert and reliable way.
This will also allow you to become a point of reference in your sector .
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The key aspects that help us
create this relationship with potential customers are: blogs and landing pages,
newsletters and engagement.
1. Blogs and functional landing pages
Blog articles are a useful tool
to intercept the target on Google. The goal is to use content to be found by
people when they search, and therefore show interest in the products and
services you offer.
As you well know, through the
blog you are able to intercept searches aimed at finding out about a particular
topic and in most cases these are searches that are quite far from the final
purchase . Why waste time writing an article that does not lead to the direct purchase
of a product or service? The article allows you to make the user understand how
well you know and how expert you are on that topic. You can give him advice,
give him tips, give him content to download and provide him with the
information he is looking for, also thanks to the use of landing pages designed
to win the user's trust.
SEO Google and SEO Blog: 30 Things to Do in
2020
In this way you will gain his
trust and give him many good reasons to trust you at the time of purchase.
2. Valuable newsletters for your customers
Still on the same line as the
blog article, newsletters also represent an extremely useful tool when it comes
to building a bond with customers. L ' email marketing is often confused with
the sending of times a sales newsletter. In fact, transforming this tool as a
sort of digital leafleting is one of the biggest mistakes.
To get good results it is
important to have a good Inbound Digital Marketing NYC SEO . For example, it
is necessary to work on the concept of lead nurturing and exploit this form of content
marketing to feed the interest of users with useful elements, not only
discounts and sales offers but also sector news and news relating to the
sector.
3. Loyalty to the community with engagement
The term engagement means the
involvement and emotional attachment of the consumer towards a brand, the
result of experiences lived during the interactions with the brand itself and
with other consumers. Social networks are indispensable for generating
engagement and creating a stable relationship with the audience .
This is the most important
channel to reach the final step of the Inbound Marketing funnel . You can use
social media to create a relationship of trust, answer his questions and turn
the individual user into a micro-influence, an extremely valuable resource for
obtaining results. To achieve this, you need to take small steps and start
showing yourself positively on the platforms, the rest will come by itself.
An essential piece of advice when
talking about social networks is to pay attention to comments and respond to
each one, especially when they are negative. Show your fans that you are ready
to solve any doubts and problems by answering their criticisms and, when
possible, transforming them into a positive opportunity and contact with the user.
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