What Is Google AdWords and How To Use Keywords and Pay Per Click For Traffic

1.     Now that You Know What Pay Per Click is

Google AdWords Services

Google AdWords Services is a low-cost and effective service that's great for online businesses. If you own an E-commerce website, AdWords gives your website the extra boost of traffic you need to sell your products or services. PPC helps by providing different types of Google AdWords tools like Ad creation, keyword research, conversion tracking, site-link extensions, A/B testing, re-marketing and month-end custom reporting. A Digital Marketing Agency can provide Google AdWords Services and other Digital Marketing Services to help you grow your business.

What Is Google AdWords

Google AdWords is the world's largest keyword auction and one of the world's biggest market. Companies uses PPC bid on keywords to drive traffic to their website from potential customers that used Google search engine to find the products and service. If a PPC campaign is managed correctly, the campaign manager would only bid on relative keywords that turns into an actual purchase. This is where strong knowledge of keyword research helps. Understanding root keywords and long tail keywords are important when selecting keywords for the keyword auctions. The goal is to find keyword relative to the landing pages and product or services so the potential customer will convert into a long term paying customer.

How To Use Google AdWords

While using Pay Per Click there are few things to focus on. Those are in-depth keyword research, quality score improvement, landing page optimization and Ad optimization. Google advertising starts with in-depth keyword research and some online tools can help to decide what keywords to use. To name a few, here's a short list.

1.     Google Keyword Planner

2.     Wordtracker

3.     Long tail Pro

With all new things, there's a learning curve to understand how to use these keyword research tools but after trial and error and ample research you'll get the hang of it in few months or so. In terms of quality score improvement, page optimization can really help improve your Google pay-per-click quality score. For page optimization you will need to have some SEO knowledge. This involves applying the keywords you find in your research. These keywords has to be applied to H 1, H 2, H 3 & H 4 tags, meta descriptions, image alt text and website tags. This part is time-consuming and takes a lot work and effort to be done correctly. The last part is how to use Google AdWords is Ad optimization. While optimizing ads, run ads against each other and let the ads fight it out to see which one pull in the most traffic. First, test ads with the same body description but different titles. Next, test the same title but different body description and so on, I'm sure you get the point.  There are also lots of other techniques to get your ads optimized.

Google AdWords Keyword Planner

Google Ad Word’s Keyword Planner tool provides you with keywords based on Google search queries over the past year. The keyword planner shows avg. monthly searches, it shows high, medium and low competition and suggested bid amounts. Looking at these components will help you make an informed decision on what keyword to select for your PPC campaign. The keyword Planner also uses match type as a way to get creative and capture different type of keyword that you may not be aware of. Here's a list of the match you should be familiar with:

1.     Exact Match

2.     Broad Match

3.     Modified Phrase Match

4.     Phrase Match

Understanding these match type can really help you with your PPC campaign. Another tip for PPC is Negative Keywords. Negative keywords are words that users use when they are not searching to make purchase but are looking to gain knowledge on a topic or to research a particular topic. A strong negative keyword list is good to avoid clicks or traffic that doesn't convert into a sale. Some examples are:

1.     Free

2.     Compare

3.     Understand

Another useful tool the keyword planner has is Geo targeting. Geo targeting can be used for local PPC and Local SEO. You can select targeted area or regions that knows your product or service and has a demand for you product. By focusing on specific areas you can eliminate any unnecessary spend on advertising dollars. Or another way to look at it, is you can use Geo targeting to find high demand for your product or services by doing keyword research in specific area and to see where the demand is greatest.

Now That You Know What Pay Per Click Is

I recommend starting a Google AdWords account today. If you don't have time, we have certified AdWords professional that can get you started with one of our AdWords PPC packages. New accounts receives $100 credit. Give us a call at 310-310-4397!