What is Digital Marketing and Different Types of Digital Marketing

Digital marketing is one of the rapidly growing marketing industry in the World. In Asia, the growing rate of this industry is 30% per year.

Working professionals: Your growth depends on your performance. In today’s age, you cannot get to the next level of performance in your company without knowing how to market online. After learning about digital marketing, you will be able to create plans for online advertisement and produce 10 times better results for your business.

For business owners: Your no.1 goal as a business owner is to generate sales and profits for your company and digital marketing will help you obtained desire result. You will learn how to get attract buyers to your website and grow your sales almost rapid. As a business owner, your debts it to your business’s success to learn digital marketing

For Students & Job-Seekers: Every month thousands of jobs are available in the market for digital marketing experts. You don’t need a degree to qualify for the job. You just need the proper skills and experience. This guide helps you to understand digital marketing industry you need to become a digital marketing expert.

You can believe it; digital marketing industry is not new. Digital marketing came on to the market as electronic devices entered our lives. People generally think that digital marketing is all about content marketing and social media. While these exist as types of digital marketing, they are not all enclosed. Digital marketing happens online and offline.

Following are the main types of digital marketing you should consider for your business.

Different Types of Digital Marketing

1.     Content Marketing

Content Marketing is one of the most important types of Digital Marketing that circulate around the management and execution of different written, attractive, downloadable and focusing on Digital Media Content.

Content Marketing targets on attracting and converting audiences into customers by scheming, publication, sponsoring, distributing and sharing valuable and related free content on different digital marketing channels.

High-quality content also allows you to persuade an audience about the expertise of a business in a certain bay. Attain the trust of customers is one of the most important everlasting objectives of digital marketing. You can publish content either in the form of blog posts, white papers, reports, or webinars or by guest blogging in popular publications in the same bay. 

2.     Search Engine Optimization (SEO)

Search Engine Optimization is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing).

SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a stable stream of related traffic that will only grow over time. Without search engine optimization, people basically won’t be able to find you on the Internet.

Search Engine Optimization is not the only means to increase incoming traffic from search engines. Search engine marketing (SEM) makes it likely to promote a product in search engines and make it seem among paid search results. Search engines typically display paid results above organic results on SERPs. They nearly look the same as organic results with only small changes in appearance, for example, Google shows a small “Ad” label next to the related URL.

3.     Social Media Marketing (SMM)

Social media marketing states to the process of using social media platforms to attract traffic and attention. By using social media, you can increase contact and build expressive relationships with your customers.

Social Media Marketing is from the newest and most popular type of Digital Marketing that helps sellers advance their brand image in a most powerful and trendy way.

SMM is nowadays chosen by different businesses for improving the image of a brand, business, product, or an individual. We all are generally aware of different social networks around us such as Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn, Snapchat Pinterest, etc.

Sharing excellence content on social media sites is an outstanding way to engage viewers and position a brand as an authority in a specific position. It’s also important to place social sharing buttons below each blog post and content page so that visitors can share it across their network.

In addition, every social media platform suggests different solutions for organic and paid promotion. Paid Twitter and Facebook ads, hashtag campaigns, and influencer marketing are among the most general methods of social media marketing.

4. Email Marketing

Email marketing is one of the most popular types of digital marketing. To put it soon, it is the use of email for promoting someone products or services.

If you go a slight deeper, email marketing might also refer to building relationships with your customers. Preferably, emails you send out to your customers should not only say at them but also inspire meaningful contact with your brand.

Email marketing is one of the oldest types of Digital Marketing is still very contemporary and productive. Vendors use emails for developing relationships with their potential and existing customers that help them generate leads and ensure their conversions.

There are various different ways you can reach out to customers through email marketing. Also making newsletter campaigns, you can send them confirmation emails, thank-you emails, and email notifications about product updates. If you encourage local business, event invitations are also an outstanding way to engage the local audience. These days there are many overwhelming tools you can use to run professional email campaigns, from marketing automation platforms such as MailChimp to newsletter plugins for popular content management platforms like WordPress.

5.     Smartphone Marketing

Public use their smartphones all the time, therefore these days smartphone marketing is also amongst the most important type of digital marketing. This is particularly true if your target audience is the newer generation. In fact, you have many choices to reach your prospects through their smartphones. According to the current report of the Esendex business communication provider, text messages have had a 94 percent global usual open rate in 2018. As a result, smartphone marketing is an unbelievable chance to promote business online.

Also sending text messages to subscribers, you can further engage an audience by providing them with free mobile apps for Android and iOS devices. Your app can also do specific actions that increase visibility. For example, it can send users real-time push notifications that seem on their smartphones when new content is available on the website. Popular messaging platforms such as Messenger and Telegram also allow you to generate marketing bots with which you can obtain new customers in a human-centered way.