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What Is Digital Marketing And Difference Between Internet and Digital Marketing

by Rashell Smith businessman
Entrepreneurs, executives, and advertisers use traditional type of advertising methods such as an advertisement on radio, TV, and bulletin ads. With the use of these channels they are expanding their business which is the reason they are still used by many associations. There are two major shortfalls to these traditional promoting methods.

Firstly, these traditional strategies used by business organizations are expensive. If you compare it to digital promoting channels, you'll find yourself spending thousands of extra bucks. If you are an owner of a organization and you have a considerable amount of promoting budget, then it will be beneficial for you to add in radio, TV, etc. but, for the many minor organizations, the dangers are regularly too high. Second reason is that conventional promoting channels will not give you details and reports about who saw or caught an advertisement, and initiated movement. In case they are doing so, then the information provided will be too late.
                              
Digital marketing refers to promoting strategies that allow organizations to check however a campaign is acting in a period such as what did the customer view, for how long it was visible, statistics such as sales conversions and much more.

Let us understand digital marketing in brief, it is advancement of your organization, business or brand with the use of digital channels and the marketing of your business will be done through emails,mobile marketing and other methods. In digital marketing a digital platform is used for marketing. With instant messaging, text messaging, and podcasting you can get in touch with your customers and can easily attract them to buy your products. If the customers are signing up your website and sending their emails for getting latest updates and information about your products, then it is also part of digital marketing.

Let us understand this with a simple example. You can send a greeting card to your customer's Smartphone on his anniversary or birthday or you are sending relevant coupon to his cell phone via SMS or a weekly story with updates and special offers or discounts in your shop. Customers and affiliates have curiosity as well as interest in receiving these excellent news messages from you, and there are many digital marketing companies that can help you in delivering the messages to your clients. You can advance your business easily and effectively - without any previous data needed. I have a business of selling goods online in Birmingham, UK and I have hired a company for digital marketing of my business. The result of the method is that I have increased sales in few months. We have created good relations with our customers.

Difference between Interactive Marketing, Digital Marketing and Internet Marketing:
                        
Many people have miss-concept in mind when they hear the term Digital Marketing the common thing they conclude immediately is that it is about Internet Marketing, but the truth is that Digital Marketing includes all marketing techniques that is not print where on the other hand Internet Marketing is simply marketing on the Internet only.

Internet Marketing, Mobile Marketing, Email Marketing are the techniques of Digital Marketing. These days a lot of businesses are following the trend to deliver messages from their Smart Phones as with this business get popularize and it is one of the best marketing technique. Suppose you have a grocery shop or gift shop and it is crowded on three days in a week. Now, the question is that how will you attract your customers on the remaining days. One of the approaches that you can use is mobile marketing. You can take numbers of your customers and tell them about the latest offers on weekends or on those days when you have fewer customers. Attract customers via prizes and gift vouchers or discounts. Drop a message on their phones about the latest offers on particular day so that after office they can come and buy goods from your shop. With this mobile marketing you can get more customers as people can tell their friends about the sales and offers.
                               
Now, what is an Interactive Marketing? It is a marketing strategy that involves interaction between the customer and the marketing campaign. This method is becoming popular these days as now, people are more involved in using the internet and thus they want better online experience. In this type of marketing customer is provided with the up to date information i.e. minute to minute information about a business or product.

Next, come Internet Marketing. If you have a business and you have a website of your business, then you will try to reach to your target customers, so that they can use your products and services. For this you will write articles, blogs and use various other techniques, so that more and more people can visit your website. Search Engine Optimization (SEO), Local SEO (L SEO), SEM, Social Media, and Advertisement through Banner all these come under internet or online marketing. Display advertising is also popular, but it is expensive. It is very important to choose the right digital marketing company for your business. There are various companies such as DPFOC-Digital Marketing and many more in UK.





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About Rashell Smith Junior   businessman

0 connections, 0 recommendations, 11 honor points.
Joined APSense since, July 11th, 2013, From Birmingham, United Kingdom.

Created on Dec 31st 1969 18:00. Viewed 0 times.

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