What is Click-To-Call?

by Rahul D. Rahul Dasondhi

The concept of click-to-call, or click-to-talk, is a form of digital communication in which a person clicks on a button or a text to communicate with a person in real-time. These links can happen through a telephone call, SMS or Voice-over-Internet (VoIP) Protocol. The ties that are commonly found on websites can be used as buttons. But often, click-to-call can be initiated by hyperlinks over emails and videos.

Click to Call

The provision of a choice Click to Call is seen as a direct answer marketing, since after viewing marketing materials such as blogs, paid search advertising, and other digital content, it allows consumers to get in contact directly with the company.

Ø How Basic Click-to-Call Typically Works

Click-to-call technology functions in its most simple form, click-to-call technology works by the end-user enters her phone number and requests a call. The end-user and other third parties are then called upon to be dialed by an intermediary device.

Ø Click-to-call for Inbound Sales

The word click-to-call can be misleading because it does not always dial another party while clicking on the button. This also just asks for a phone call. In this sense, consumers can demonstrate an increased demand for their services from click-to-call clients and provide immediate follow-up. The technology can be used by many businesses to allow their clients to request immediate calls from a Sales Representative. As click-to-call solutions are designed to connect highly ready-to-sell prospects with reps in real-time, inbound sales ROI will increase dramatically.

Ø Click-to-call for Outbound Sales

Click-to-call Service can also help sales representatives make outgoing telephone calls. For selling applications built into a CRM platform such as Salesforce, reps can select from a CRM lead or contact view to dial prospects directly. This will allow reps to dial without taking the time to dial a lead manually. The consequence is that sales representatives within a single day will contact more prospects

Ø Click to Call and Mobile Adoption

Increased mobile Device adoption will increase click-to-call popularity. Google gives organizations the option of using click-to-call technology, for example. The implementation of Google's click-to-call has been widely adopted. According to eConsultancy report, 40% of smartphone searchers are calling using Google's button. More than 50% of mobile searchers find click-to-call helpful. eConsultancy has also reported. This has a far-reaching effect on the number of received calls that companies make because many users press to access businesses from mobile devices. BIA/Kelsey has predicted that inbound sales calls are set to more than double over the next two years.

· 36% of mobile searchers indicated they would be more likely to explore other brands if click-to-call was not available when required.

· 32% would feel frustrated or annoyed and 30% would be disappointed in the brand in the event that click-to-call technology was not readily available.

Ø Click-to-Call Across Various Industries

Percentage of respondents that have needed to call companies across each industry:

· Local services – 63%

· Automotive – 42%

· Tech businesses – 38%

· Travel – 36%

· Hospitality – 27%

eConsultancy’s study focused on business-to-consumer (B2C) industries. However, many B2B businesses use the technology click to connect prospective customers to sales representatives in real-time. Forrester Research showed that click-to-call technology improves the ROI of implementation by an average of 143 percent.