What is Best time for Email ?

Before they decide to open your email, subscribers always see if it is relevant to them or not. To address this issue, start segmenting your email list. According to Liris, 39% of vendors who segmented their list had higher opening rates, 28% had lower unsubscribe rates, and 24% had better delivery and higher value.

Based on your shopping behavior, you can start adding tags to subscribers so you can split them into smaller groups or segments, and then target them for your brand recognition activities. Once they become paying customers, you can send them different types of automated emails according to relevance. Another great thing about this tactic is that you can also segment the list based on demographics, locations, or interests, existing customer lists, if any, and find out how they ended up on your email list at all.

Once you complete these segments, it will be much easier for you to align your topics and messages that can attract your target audience and potential email client to notice and engage in email marketing campaigns.

The time you choose to send an email is crucial, as it has a greater impact on whether subscribers will open them or not. As mentioned earlier, from the A / B tests you run, you can determine the right time to suit the people on your mailing list. Perform these tests to determine which time frame works perfectly and explore them in future campaigns. This email marketing advice is underestimated, but extremely important.

According to Mailchimp, the best time to send an email is on weekdays. Mailchimp also found that, according to time zones, 10 a.m. is the optimal time of day.

But as they delved deeper into it, they found that the type of dynamic content they sent through their email automation service also had a significant impact on the recipient’s location, age, and occupation as well as time.

This Optinmonster example sums it up pretty well - imagine a day in the life of your audience. What do they do in the morning, afternoon and evening? What does their work day look like? How late do they stay awake at night? How early do they get up in the morning?

All of these factors are crucial before you use this strategy in your email marketing plan.

Invented by Seth Godin, “marketing license” means that you advertise goods and advertise = goods and services only after your audience gives consent. The result is greater engagement and openness rates, while at the same time showing positive results on customer travel.

Once the GDPR comes into force, email sellers must ensure compliance with their programs. As an email seller under the GDPR, you must collect freely given, specific, informed and unambiguous consent. If you haven’t made a positive decision from your target audience, you just have to assume that they just don’t like it even if the email delivery rate is high.

Email list opening rates are the "mainstream" of email counters because they have a domino effect on the rest of your program. Be sure to constantly experiment with campaigns, even on a mobile device, to determine what works best, since there is no single approach. Incorporate these strategies along with your own solutions to achieve better results and growth for your business.