What Is App Store Optimization And Steps To Improve It

As more apps are getting developed and also the number of smart phone users is increasing with each passing day there is a great need for driving more and more traffic towards your app. This is becoming a necessity for those applications which are not developed by the well established brands.

The steps taken to increase the visibility of your app or to increase the incoming traffic is called as App Store Optimization or app store SEO.

Here are some basic steps to improve the App Store Optimization that would ultimately result into more incoming traffic towards your app and higher ranking in mobile searches.

Steps necessary to improve the overall App Store SEO

There are many SEO principles that are applied, as it is with ASO. For example while developing your mobile applications you have to use right keywords for your app store metadata. The below mentioned points can prove to be extremely beneficial while applying the right keywords for your app.

• Always ensure proper brainstorming before coming to a conclusion for selecting the final keywords for your app.

• It is always good to have knowledge about top search performers and the look for primary keywords on the app store.

• As there are many tools that are available to keep track of the keywords used by your competitors and make full use of such tools.

• Also try to find out a list of less used or preferred keywords and the latest trend is to localize your keywords so that your app can become popular across particular geographic locations.

Apart from above mentioned steps there are few more steps that can be taken care of and here are those steps.

• The icon that you are planning to create for your app must be attractive and stunning enough to attract the user's attention in the first go.

• The app store description that you are going to write must be impressive enough to build curiosity within 10 seconds of reading it. Moreover, while writing description try to use maximum bullet points and highlight the USP of your application.

• High-quality screenshots can generate more interest towards your app and always list out main features of your app with the help of these screenshots.

You can also advertise your app whenever your app has an update. At this particular time, make sure that you tell your app users about the importance of updating the app immediately and how the update is going to enhance the overall user experience.

• Keep on repeating all such steps with all of your apps and you will see the difference in some days post implantation of these steps.

With app monetization becoming a serious business and more and more app development companies are terming app store SEO as the next big thing. Moreover, with the increase in the smart phone user base you need to put on little more hard work to make your app acceptable to the masses so that you can earn more revenue and ultimately profit.