What is a Digital Marketing Agency?
by Amy Parker SEO ExecutiveWhat is a Digital Marketing Agency?
Digital marketing
agencies use a blend of digital strategies and marketing frameworks to help
your brand grow in popularity, revenue, and reach.
To be fair, there
are technically two types of digital marketing agencies — creative agencies and
digital agencies. But, the modern marketing landscape requires digital agencies
to wear the hats of both creatives and strategists (at least, they should.)
What are these
"digital strategies" and "marketing frameworks"?
Well, the answer
really depends on the agency. At Whitehat, we combine a plethora of digital
strategies (e.g., social media, SEO, website design, inbound, outbound, etc.)
with best-of-breed strategies like personalisation, user experience, and lead
generation.
The
Roles of a Digital Marketing Agency
When we talk
about digital strategies, there are a few buckets that we can throw these
strategies into. Let's look at some of the roles that a Digital
Marketing Company in London
can fulfil to help generate results for businesses.
Search engine optimisation (SEO)
Google receives
over 63,000 searches per second. In fact, 93% of ALL online experiences start
with a search. For businesses, the advantages of appearing in the first or
second page of Google search results is massive. 57% of marketers say that SEO
results in the most quality leads of any marketing strategy, and search engine
results have a gigantic 14.6% close rate (compare that with outbound's 1.6%)
But, you can't
just buy your way to the top. ~80% of people completely ignore advertised
Google spots. SEO involves strategies that help your business appear quicker in
Google results for keywords that represent your products or services.
Inbound marketing
What's better
than finding your customers?
Getting your
customers to find you!
Inbound marketing
involves strategies that aim to get customers onto your website/blog.
Technically, inbound marketing is also used to help you generate a social
presence, but most businesses find that social media requires its own unique
strategy. How powerful is inbound marketing? 80% of key business decision
makers want to get information from articles, not ads. And, B2B and B2C
prospects go through about half of the buyer's journey by themselves!
That means that
getting prospects onto your website and introducing them to your content can
help you influence purchasing behaviours, which is clearly reflected in your
pipeline.
Inbound sales
While inbound
marketing plays a role in awareness, engagement, and leads, inbound sales is
all about conversions. But, unlike typical sales strategies, inbound sales
focuses on sales strategies glued to the buyer's journey.
This means
joining strategic sales practices with user-centricity to boost profits and
strengthen the rest of your digital strategy. Successful inbound sales requires
a thorough review of your buyer's personas, target audiences, and sales
strategies to create unique, personalised sales Digital
Marketing Company in Bristol
solutions that help drive digital
conversions.
Social media marketing
Again, social
media also falls into inbound marketing. But, the power of social media is
vast, and the unique nuances contained in each social platform requires a more
granular approach to advertising and sales on social media.
Is hiring a social media marketer worth it?
Well, 45% of the
entire world's population is on social media, and they spend an average of 2.5
hours EVERY DAY on social networks and social messaging centers. That's a
goldmine of users. There's a reason that 90% of brands are actively engaged in
social media — it's a virtual cornucopia of leads. Social media marketing is
all about using social media to tap into those 3.5 billion prospects and
converting them into customers.
Website design
Like we said,
good marketing agencies will blend creative disciplines into their everyday
practices.
Website design is
one of the most obvious creative avenues, but social media marketing, inbound
marketing, and inbound sales all require some creative aspects to successfully
execute at scale.
Website design is
a crucial part of your marketing strategy. In fact, two-thirds of people would
rather interact with a beautiful website than an unattractive one, and 38% of
people will completely stop engaging with your website if they think it's
poorly designed. Well-designed websites lead to sales. Remember, inbound
marketing (and digital marketing in general) is all about pushing prospects to
your site.
Remember, poorly
designed websites waste time and money. You don't want 39% of people decide to
disengage after you've spent so much money getting them to your website in the
first place.
Ad creation and execution
Some digital
marketing agencies offer various ad creation and execution strategies. Since ads
are such an essential part of Digital
Marketing Services in Bristol,
successful ads can generate tons of revenue.
At White hat, we
help with both social media ads and Ad words (PPC) advertisements. Personally,
we find Ad words to be one of the stronger ad avenues, and we think that
thoughtful Ad words campaigns can result in massive branding and revenue
boosts.
But, other
agencies may use different ad platforms or offer various other advertising
methods. This will heavily depend on the agency and the strategies that they
use to help brands achieve success.
Resource:- https://www.unitymix.com/read-blog/16152
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Created on Sep 28th 2019 07:25. Viewed 364 times.