What can you do with the idea for the app

The muse came to you and you came up with  the idea for the app? It’s not as easy to come up with a better idea on the market. This is the most important and difficult part of the process that you must overcome. Therefore, the first thing you need to do is conduct market research, identify the target audience and develop an application budget. To better understand this, let's delve into the article!

The first thing you should do is do Marketing Research

You have an idea for an app? As mentioned above, the first thing you should do is market research. Any company - from a small business to a large corporation - first of all wants to be recognized in its audience, who its customers are, why they buy its products and why they choose competitors.

This is where market research begins!

Almost half of global technology startups (42%) fail because their market offers are not in demand. Your idea should be a sustainable business concept with a clear budget structure and expected revenues, only then you will be able to avoid the same bad results.

It’s worth starting with a market review, it can show you that your idea for a mobile application is valuable and will be in demand by customers. 

Applications should solve some problems, therefore, if you have no problems, not all applications have been created. You must know that you are creating your application for a specific audience.

Drawing up a development plan and value proposition

How can you use the results of the marketing research you have done? Of course, in order to develop a valuable offer for your customers! 

One that will leave your existing competitors far behind.

There are several tasks of a value proposition. Make sure that your hypothesis regarding this satisfies each of the points:

• Your proposition should attract your target audience

• It could become viral and spread with a less promotional budget

• It increases user loyalty and converts newcomers into regular customers

• The proposition is a justification for a higher price

• You easily outperform direct and indirect competitors

You must understand that a value proposition is a component of your business that solves a problem that competitors cannot solve. And for the application this is especially important.

What to do with an idea for an app? Your value proposition may also be your unique identifier. Without this, people have no reason to choose your application from the rest.

To craft your value proposition,  advise you to follow those stages:

Stage 1. List all value proposition ideas 

The main thing is not to limit yourself with one idea. You should always try different approaches and ways.

 Your value proposition can be unique and generic (e.g. Instagram) or focus on certain aspects of the service (e.g. Uber).

Stage 2. Find claims of value and rate them  

It is worth thinking about your support team, experience, and application customization. For clients to choose you, you need to declare evidence of their responsibility and competence. Only then will you be able to rate each item. 

Stage 3. Match major claims with strong evidence

Which of your promises to your target audience achieved high results? It is necessary to determine this and then prove it using facts.  

What to do after you figure out app idea and what to do with an idea for an app?

You don’t always need to think only about the main functions of the application, this is a mistake! Firstly, think about a deeper understanding, such as a lack of communication and self-expression, from which the target client may suffer. To do this, it will be useful to make a list of problems- compare them with the solutions you can offer. This is a tool that will help you quickly find the motivation and desire of customers to buy your product.

How to reach potential users?

One of the key factors has always been the right choice of target audience. You must decide who, in your opinion, your target customers are, and then use the time and resources to collect and analyze data about your consumer preferences. 

It will be easier if you determine the geographical location of your target audience. Of course, you can focus on the regional market or sell your product worldwide.

Next, you need to understand what is the best way to meet your target client. To do this, find out what kind of media content they consume, which devices they use and in what places they visit.

Conduct a survey online and offline to identify your potential customers or use tools like interviews, email or phone polls, and field research. Now there are many methods, just take and use them correctly and it will give you 100% result!

The next important question that will help you is “Should it be web or mobile app?”

The functions of your target audience will help you make the right decision. It is important to know what they prefer - mobile sites, cross-platform applications or native applications? Find answers to these questions and you can easily decide which one is better for you.

What about the Monetization Strategy?

Do not miss such an important issue as the development of the concept of monetization.

A good option would be an analysis of the monetization experience of your competitors and an already developed portrait of the target audience.

It will be easier and you will save your time! Among the monetization models, you need to choose the best one for your new application idea, or you can also develop one that will include various approaches. Below you can read each option and choose the one suitable for you. So, let`s check!

Paid Apps 

Nowadays people can download the application free and quickly, but this does not mean that you can create a paid application and attract their attention and interest. In 2019, the average app price is less than $ 0.5.

In-App Advertising Model 

This type of application can be downloaded for free, but you need to know that the user must deal with a certain amount of advertising inside it and this is important. 

In-App Purchases 

Keep your app free to download and develop some features that your audience will love.

Extra lives, extra levels, bonuses and virtual currency in mobile games are the most striking examples. Maybe this is your choice!

Paid subscription (Freemium)

Freemium model is not limited with paid subscription one, however, that is the most common approach of using the concept. The idea for a new app of the Freemium type is to let users download the app for free and then to propose them to purchase its premium version.

Conclusion

Do not concentrate on one idea, evaluate the resources that you possess and which are necessary for testing, create code, and then get information about users and about their behavior. Now you are closer to the ultimate goal.

Coming up with an app idea is easy, figuring out what to do next is the hard part. Hope that our article will help you to solve the main issues and understand in which direction to move on to create a successful application!

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Created on Dec 10th 2019 02:41. Viewed 269 times.

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