What can Octopus Competitive Intelligence do for Product Management teams?

Competitive Intelligence is the Product Manager’s must-have tool, so you can:

• Better understand your markets
• Decide where to pitch against competitors 
• And know what’s next

We realise that Product Managers’ Competitive Intelligence needs to be usable. Otherwise, it’s completely useless. Without any actionable strategy from the insight, you might as well not bother. There’s more insight than pretty battle cards and status quo encouraging benchmarking.

Highly experience team

We are highly experienced in working with Product teams. And they know we go beyond data, facts and figures. We deliver the insight and more certainty to tell your story:

• In the right way
• To the right people
• By the right channel

And to give your products a future proof competitive advantage. To help make the product resilient, robust, scalable and ready for the fight. Intelligence is knowing the right answers to:

1. What’s coming next?

• Understand competitor products
• How are they planning to outflank you?
• Why are they doing what they do?
• And why your customers could be attracted to them?

2. What are the best decisions and actions to take?

• Improve your productivity. Focusing on winnable activities and product features and benefits. Making you stand out ahead of your competitors
• Provide an early warning of competitive threats
• Make better strategic decisions and take action
• Stay ahead of the game by exploiting your competitors’ strengths and weaknesses

3. Where are they winning?

• Be more informed, so you are open to out-innovating them
• Stay fresh in the industry
• Create exciting products
• Identify alternative marketing channels your competitors are successfully using to market their products. And finding the channels, they are failing to take advantage of

And we are confidential and unbiased

• Completely impartial Intelligence
• Critical and focused and will save you time and money
• Unbiased news, views, truth and relevant analysis
• Understand that battlecards are a reporting tool, not the insight its self
• Allow us to talk to people without fear of compromise or embarrassment.