What B2B Lead Generation Looked Like in 2020

Every B2B organization is different, but the lead generation process is basically the same for everyone. 2020 being the year it has been, has been different and largely difficult for most businesses. Lead generation techniques for B2B companies had to be revised to fit the market scenario. However, now that businesses have started to get back on their feet, the B2B lead generation funnel has started to fill with leads. However, to convert potential customers to leads quickly, things need to be done differently in 2021. That's exactly what this blog will be about. It will provide a list of relevant B2B lead generation strategies for 2021 and possibly the entire decade to come.

Before jumping into B2B lead generation strategies for 2021, take a look at what worked and what didn't for B2B organizations in terms of lead generation in 2020.

2020 has been an unexpected year for everyone. This has hit sectors such as travel and hospitality hard, but has also given some businesses the required visibility as everything has gone mostly digital. 68% of businesses have used automation in one way or another. This percentage increased further in 2020, as companies began operating remotely.

Here is an overview of the main B2B lead generation strategies that were implemented in 2020, which are also applicable for 2021.

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