What are the Various Channels for Paid Ads ? 

by David Jones Digital Marketor

Paid advertising is booming. The very 2019 Paid advertising costs amounted to $ 135.9 billion. USD. This should only increase, as Statista predicts that YoY will increase by 11% by 2021.

Approximately 58% of marketers believe that social media advertising is an important part of their marketing strategy. This is understandable, as 71% of customers who have positively experienced the brand on social media are more likely to recommend them.

We want to discuss whether your paid advertising costs are successful, and we will understand the dynamics of paid advertising based on reliable statistics. What is the dynamics?

Expanding content with paid advertising to increase engagement and attract more customers.

·         What is the ROI of your paid advertising efforts?

·         How does that ROI differ between different channels?

Every B2B agency goes on a unique path to success. Similarly, each agency has a unique need for marketing success, so what works for one business may not work for another. Let’s discuss what the different paid ad channels are and how you can optimize your advertising costs for better ROI.

Ideal budget for paid advertising

The CMO study revealed a percentage of the budget devoted to B2B business social channels: 15-25% of the digital marketing budget.

Most businesses spend $ 200 to $ 350 a day on social media advertising.

But how much is ideally spent on paid advertising on social networks? A ratio of 5: 1 will be called good cost. For every dollar spent on marketing, the five dollars earned in sales is a good ratio of paid advertising.

LinkedIn: Go to a B2B marketing product

With 660 million professional users, LinkedIn has become a major B2B marketing product. With approximately 10 million C-level executives at LinkedIn, 80% of B2B marketers choose marketing potential.

LinkedIn offers two advertising opportunities: self-service ads and LinkedIn affiliate solutions, both of which are highly effective. LinkedIn self-service ads with a variety of ad formats are cost-effective, starting at around $ 10 per day.

Paid advertising on LinkedIn varies depending on the type of campaign you choose. A PPC campaign can cost from $ 2 to $ 6, depending on your budget and keyword competition. If your budget is $ 10 for five days, LinkedIn will charge you up to $ 60 because your ads aren't running in real time.

The best way to optimize your agency's LinkedIn advertising costs is to set your goals, use concise headlines, include CTAs, use high-quality images, and take A / B tests.

Facebook: The Largest Social Channel

Facebook ranks the largest social channel with more than $ 2.24 billion. Consumer, so it is the most popular among marketers when it comes to getting ROI. About 86% of marketers use Facebook for their marketing efforts. How can I optimize Facebook for advertising costs?

Average CPC (cost-per-click) on Facebook in 2016 It was between $ 0.20 and $ 0.80. Inclusion and relevance have a direct impact on your Facebook advertising costs. Higher match, lower CPC, and higher clickthrough rates.

Demographics play an important role in setting the pricing of Facebook ads. The analysis found that Facebook ads cost more to target the 55-64 age group than the 18-24 age group. In addition, women on Facebook are more expensive than men.

Another important factor in determining your ad's performance is the frequency of your ads. Although the frequency of your ad depends on your campaign budget, it's an important metric for answering why your ad turned out the way it was. It also helps prevent banner blindness and ad fatigue.

You may also want to take a look at the type of Facebook ad. An important observation is that Facebook is the most popular channel where 81% of B2B marketers share business videos.

Twitter: A creative accent

With 330 million users and only a few actors, Twitter emphasizes creativity. Twitter is a cost-effective social advertising platform with 50% more ads than a year ago and 14% of the cost per task.

According to the Ad Age survey, Twitter is the third most popular online advertising social channel by ROI. Twitter statistics for small and medium-sized businesses are particularly gratifying, as 93% of consumers who follow SMEs plan to buy from them.

The cost of Twitter ads depends on the purpose of your campaign. Each campaign performs a different taxable action. Twitter has revenue of $ 0.44 per visitor, compared to Facebook, which is $ 0.93. Twitter's employment rates are quite high at 1-3%. While the positive side of Twitter ads is that the ads are in-stream and not pulled aside, the downfall is that Twitter's CPM is much higher at about $ 3.50 and that Twitter doesn't spend ROI.

Optimizing the cost of your Twitter ads starts with how you creatively generate your ad. Twitter emphasizes unique ad text, images, and grid tags, including keywords designed to better interact with your target audience.

Twitter rewards ongoing engagement.

Instagram: The most attractive

It can already be said that your audience is using a video sharing program. Whether at work, at home or on the beach, more than 1 billion people worldwide use Instagram. What is relevant for B2B agencies, you may ask? Instagram is very important for B2B agencies because their highest engagement ratio is Instagram. Nearly 55% of Instagram users check their channels several times a day, making the social channel the second most attractive platform after Facebook.

About 77% of U.S. businesses use Instagram for their advertising efforts because it leads to greater interaction per follower.

Instagram ads cost an average of about $ 0.70 to $ 1.00. Like Facebook, prices vary for different demographic groups. Because Instagram is used by fewer men, getting clicks from them is expensive.

In terms of ROI, Instagram provides a higher return on investment. Although the ad's placement CPC is expensive, it has a high conversion rate of 1.08%, which is higher than Twitter and Pinterest.

The cost of B2B brands is higher because people are less likely to use Instagram to buy software. However, if a brand still wants to optimize their advertising spend on Instagram, it would be a good idea to hack into Facebook’s automatic placement option and Instagram campaign reports to see if it’s the right place to show your ads.

The amount of time Instagram users spend in the app is staggering. This makes it one of the main channels for brand awareness and increasing website traffic, and is your ROI. A whopping 83 percent. Consumers say they have discovered new brands of products and services through Instagram.

Sponsor Ads

• Ad Space Available - Rent it Now!

Created on Mar 22nd 2021 08:03. Viewed 252 times.

Comments