Articles

What are the Webinar Hosting Platforms ?

by David Jones Digital Marketor
Types of hosting platforms
Webinar marketing benefits a business in several ways. But in all the preparation, choosing the webinar platform for running the webinars should be at the top of your free webinar strategy. Besides the famous zoom webinar, we have our top three options available to you!

YouTube Live
YouTube Live is one of the most popular webinar software for hosting the perfect webinar. It is real time and extremely easy to use. It all starts with just having a Gmail account for webinar registration and the rest follows. This platform allows you to host an automated webinar, broadcast vlogs, etc.

Webinar Jam
This webinar platform is a presenter's dream. It not only hosts webinars, but also sends periodic reminders to your target audience about your event. It can accommodate up to 5,000 people in a single session and a total of 6 presenters in the case of multiple speakers.

ClickMeeting
ClickMeeting is another platform that can be part of your webinar marketing strategy. Hosting live webinars is effortless as it helps you keep track of your prospects before, during and after the session as well. All in all, this webinar software is a complete package to convert your prospects into customers.

Webinar Marketing Action Plan
You are done using webinars for promotion and your brand awareness program. It’s a good choice to make. But now the question arises, HOW?

As webinar promotions in the midst of coronaviruses are getting harder than ever, we've come up with a three step action plan that should be part of your webinar funnel.

Attract
This is the first step where you should go all out to promote your next webinar. Attracting your prospects is primarily done to boost traffic to your online channels through which you post your event. This step will decide your audience as well as who tries to reach since arriving on your landing page. Attracting technical support will include sending constant emails and reminders, content marketing as well as social media promotions.

Capture
This is your actual session. This phase will decide what kind of impact you will have on your participants. Make sure to use all the means possible, like asking questions of your audience, conducting surveys and other similar activities to increase your conversion rate.

favor
The webinar is over and you have done your part. Now is the time to see these qualified prospects convert. In this phase, you will interact with your audience through emails and e-learning materials.

Webinar Promotion Techniques
According to Outgrow, 73% of B2B marketers say a webinar is the best way to generate high quality leads. But in order for you to reach that 73% or greater audience, you need to promote it in the right way. The two most researched methods that you can incorporate into your webinar marketing strategy are:

E-mails
Invitations to webinar presentations are usually sent by email. While there are other ways to promote your event, email marketing is always the most effective. Keeping your emails short but to the point should be the motive. Your email must have the following key features to get the desired result.

  • Subject line
  • Text preview
  • Banner Image
  • Personalized welcome message
  • introduction
  • Goal
  • Call to Action (CTA)
  • Email signature

Social media
Social media can be seen as the primary magnet in the digital marketing industry. From promotion and interaction to getting information, the social network has become a one stop webinar tool! In the middle of this, it is ideal for you to popularize your event online on as many social media platforms suitable for your business. Here are some tips that will help you with social media marketing:

  • Offer a unique reason to participate
  • Have an interesting landing page
  • Enable social sharing on the landing page
  • Use trending hashtags
  • Look for your TA

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About David Jones Committed   Digital Marketor

595 connections, 24 recommendations, 1,480 honor points.
Joined APSense since, October 6th, 2020, From La Jolla, United States.

Created on Feb 18th 2021 06:53. Viewed 207 times.

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