What are the topics you will learn in a digital marketing training course?

by Jack Dolson SEO Digital marketing is in demand and many enterprises in India and abroad are formulating their digital marketing teams from the base. But although there is a tremendous rise of this sector, there is not as much availability of skilled professionals to meet the demand. Owing to this, the demand for digital marketing diploma course is gaining more recognition.

In the recent few years, the internet infiltration in India is going up at a speedy rate and businesses are getting into digital marketing because that’s the need of the hour. Digital marketing is still not a part of the regular curriculum in colleges and most of them have been slow to include digital marketing programs in their academic study plan despite of the huge demand in the industry.

If you are qualified with a digital marketing diploma certificate you will certainly get an edge over others while you enter the corporate world. As per recent market trends, digital marketing is the most exciting, highest paying and satisfying job in the market today.
If you have no digital marketing background, then also you can do a training in digital marketing as there are no particular eligibility criteria for the same. Once you enroll for the same you can expect to learn a lot of things. Some of the topics you will learn are:

Website Development: Learn about types of websites, how to buy a domain and host a website. You will get to know how to build a Word Press website including pages, posts, Ad Plugins, and Widgets.
•    How to buy a domain using GoDaddy.com
•    How to make a website on Word Press
•    Use of themes & plugins

Digital Advertising: Understand different types of ads on Digital – display, video and text ads. Various topics like Adwords Campaign Manager, Display Planner and Google Trends. You will also get to run ads on Google Network.
•    Google Adwords
•    Google Keyword Planner
•    Google Display Banner
•    Google Webmaster


Search Engine Optimization (SEO): Gain in-depth insights on how SEO works. Get practical exposure on how to implement effective SEO techniques on the website the student creates. Know all about how to create sitemaps, how backlinks function and what’s ‘on page’ and ‘off page’ SEO.
•    On-page and Off-page SEO – Yoast SEO word press plugin
•    SEO Audit & SEO Optimize Affiliate Marketing

Social Media Marketing: Know how to build a profitable social presence which would help brands meet their business objectives such as the increase in awareness, website traffic, sales or overall customer experience. Learn to create your own presence on all social media platforms & get an opportunity to run ads using an allocated budget. Ads Manager, Ad Tool, Audience Insights
•    Analytics, Twitter Counter, Twitter Archivist
•    Ads Platform, Pages Insights
•    Insights
•    Analytics
 
Google Analytics: Delve into Google Analytics and learn how to read data and interpret insights using tools like Goals and Funnels, WordPress plug-ins for the same and Google Tag Manager
•    Working with Goals and Funnels
•    Affiliate Marketing
•    Google AdSense planner

Online Reputation Management: Get the knack of Online Reputation Management. Learn how to monitor online conversations, gauge sentiment analysis and measure online share of voice through the ORM Tool – Konnect Insight
•    Konnect insights – Online reputation management tool

Email Marketing: Learn more about Fundamentals of Email Marketing, Marketing Automation and Types of Emails. Find out how to get started with email marketing and how to create drip campaigns.
•    Mail chimp – Email marketing tool

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Created on Mar 13th 2018 11:59. Viewed 766 times.

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