What are the pros and cons of local SEO?

by Austin Baines Content Writer

When considering the pros and cons of local SEO, a business owner needs to understand just how this type of marketing can increase their website's potential traffic and ranking. For those in the service industry, numerous benefits can be gained through local SEO marketing. For example, many local business owners understand the benefits of getting local customers, leading to repeat business in the future.

Here are some of the pros and cons of local SEO to better understand its impact on your business.

Pros

Local SEO gives you excellent visibility in the search engines, you get tons of new leads, and you can promote your business all over the web.

Small businesses that do not have good local SEO are giving up on potential customers. Local SEO takes a lot of time and work, so if you don't have the time or know-how to go about local SEO, you should consider outsourcing your local SEO to a good SEO company.

Outsourcing your local SEO makes more sense than outsourcing it because it saves you money.

If you hire an in-house team, you will be spending more money and doing less work. If you outsource, you can use the services of a good SEO company for much less. The results you get are much more in line with your budget. It is common knowledge that you should target specific keywords and then concentrate on them.

A local business owner should focus on their location because it significantly impacts online visibility and rankings.

Small businesses can start a thriving local business, no matter what the economy. Location-based searches are one way to help increase a small local business's exposure and increase customer traffic and sales. With good planning, a great deal of research and a lot of work, anyone can start their own local business.

Cons

Every small business owner knows that publicity is critical. But what about the untapped market? Then what will they hear?

Small business owners understand that getting the word out there is the key, but what about the potential customers that don't know they exist yet? You must build a list of your customers to follow up with them and sell them your product or service. The better you understand how to do this, the more successful your campaign will be.

Search engines do not recognize the existence of your site until it has been live for some time.

This is why you may hear about Local SEO companies that claim they have done something to get your site noticed, but then you never hear from them again. There are lots of tactics used by Local SEO companies that may make your web presence seem established, but they all fail in most cases. The only thing that works is changing the way you use keywords on your website.

You may think that you have to pay a lot of money to have your website seen, but smaller SEO firms offer a free website check if you sign them up as a client.

Bottom-line

Local SEO is catching up to global SEO because it's much easier and less costly. One of the most important things to remember about it is that your website has to be localized for it to be found by real people. People can only find websites that are local by default. The other two essentials of local SEO Brisbane is using the right keywords and the right content. By following these basic practices, both the pros and cons of local SEO will be reduced.