What are the key points of effective landing pages?
Leads are the backbone of any business. A successful company
grows with referral and repeat business but they also need new leads that keep
them up during the downturn. For this, setting a landing page is one of the
best ways that can help in advertising your products, services and generate
lead in exchange of customer information. By using landing pages, companies can
attract their potential customers who are looking for their products and
services. You can create beautifully designed landing pages without spending
much time by using landing page builder. But, if you want to enjoy the complete
benefits of landing pages then you need to incorporate the right elements that
we have discussed in this article:-
• Simple
It is important that your landing page should be easy to
navigate and uses simple and direct language. The effective landing pages do
not contain lot of links that take the visitors off the page.
• Easy to
read content
When visitors read web content they just scroll the page and
scan to check if they find anything relevant on the page. If they find
something valuable then they deeply check and read the content. The content should clearly communicate your
brand values and highlight your USP. The well-written content encourages users
to take the right action. Therefore you should keep your content easy to read
by using header, bullet lists and diagrams. it will work well in boosting your
conversion rate.
• Attractive
images
Image is important element for any landing page. For
creating high converting landing pages, you should use high-quality
visuals. By using attractive images,
infographics and illustrations, you can create your landing Page which is visually
attractive and appealing.
• Credibility
People believe in those companies that have good reputation
and credibility. You can build people’s trust on your company by including
elements like customer testimonials, positive review, and client logos with
whom you worked with, etc.
• Copywriting
Voice-of-customer feedback is important for drafting your
message. It includes interviewing and doing market research for your customers.
It means you need to collect feedback from customers to understand what are
their prime needs, drives and potential objections. If you don’t have customer
base as you are new in the market and don’t have base to survey or interview
then you should check the reviews of similar products and visit the internet
forums where you can find your ideal customers.
In this way you can get to know what people experience and how they talk
about your type of products and services.
• Video
Videos offer great option for drawing customer’s
attention. You can embed video on you
landing page that gives broad overview of your products and services.
Educational videos provide more information to the people so that they can take
the right buying decision.
• Call to
action
Landing pages need a call-to-action which is important to
the action you want your users to take. After all, you want to get more leads
through landing pages to drive sales. The key element of call-to-action button
is its design. The CTA button is used for sign-ups, registration or
download. The right CTA button has three
elements that are color, right size and action oriented text.
• Minimum
forms
When you set up the lead magnet form or product order form,
you should only ask those questions that really benefit you. If you put a lot of fields in your form then
your user will not answer it and bounce it before hitting that “submit”
button. You need to add name and email
address in the lead magnet form. If you
are selling product then you need payment information also.
These are some important elements that you should put on
your landing pages to get productive results from it. The best way to know what
is working on the landing pages is to A/B test on different elements. Building
effective landing pages is a time taking process that needs resources
also. But by using White Label Site
Builder like Convrrt you can create landing pages for your site while saving
your time and cost. To get more details about Convrrt
white label landing page builder visit their website.
Comments