What are the key points of effective landing pages?

Leads are the backbone of any business. A successful company grows with referral and repeat business but they also need new leads that keep them up during the downturn. For this, setting a landing page is one of the best ways that can help in advertising your products, services and generate lead in exchange of customer information. By using landing pages, companies can attract their potential customers who are looking for their products and services. You can create beautifully designed landing pages without spending much time by using landing page builder. But, if you want to enjoy the complete benefits of landing pages then you need to incorporate the right elements that we have discussed in this article:-

•             Simple

It is important that your landing page should be easy to navigate and uses simple and direct language. The effective landing pages do not contain lot of links that take the visitors off the page.

 

•             Easy to read content

When visitors read web content they just scroll the page and scan to check if they find anything relevant on the page. If they find something valuable then they deeply check and read the content.  The content should clearly communicate your brand values and highlight your USP. The well-written content encourages users to take the right action. Therefore you should keep your content easy to read by using header, bullet lists and diagrams. it will work well in boosting your conversion rate.

•             Attractive images

Image is important element for any landing page. For creating high converting landing pages, you should use high-quality visuals.  By using attractive images, infographics and illustrations, you can create your landing Page which is visually attractive and appealing.

•             Credibility

People believe in those companies that have good reputation and credibility. You can build people’s trust on your company by including elements like customer testimonials, positive review, and client logos with whom you worked with, etc.

 

•             Copywriting 

Voice-of-customer feedback is important for drafting your message. It includes interviewing and doing market research for your customers. It means you need to collect feedback from customers to understand what are their prime needs, drives and potential objections. If you don’t have customer base as you are new in the market and don’t have base to survey or interview then you should check the reviews of similar products and visit the internet forums where you can find your ideal customers.  In this way you can get to know what people experience and how they talk about your type of products and services.

•             Video

Videos offer great option for drawing customer’s attention.  You can embed video on you landing page that gives broad overview of your products and services. Educational videos provide more information to the people so that they can take the right buying decision.

•             Call to action

Landing pages need a call-to-action which is important to the action you want your users to take. After all, you want to get more leads through landing pages to drive sales. The key element of call-to-action button is its design. The CTA button is used for sign-ups, registration or download.  The right CTA button has three elements that are color, right size and action oriented text.

•             Minimum forms

When you set up the lead magnet form or product order form, you should only ask those questions that really benefit you.  If you put a lot of fields in your form then your user will not answer it and bounce it before hitting that “submit” button.  You need to add name and email address in the lead magnet form.  If you are selling product then you need payment information also.

 

These are some important elements that you should put on your landing pages to get productive results from it. The best way to know what is working on the landing pages is to A/B test on different elements. Building effective landing pages is a time taking process that needs resources also.  But by using White Label Site Builder like Convrrt you can create landing pages for your site while saving your time and cost. To get more details about Convrrt white label landing page builder visit their website.