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What are the key factors that contribute to your SEO ranking?
by Arpit Agarwal CEO - Black Marlin TechnologiesGoogle considers almost more than 200 factors to give a rant to a website. But among these not all factors are equally important. Some aspects are must-haves on the website but others will not make much of a difference. The requirements for SEO of the website continue to change and can be a little difficult to keep up with the pace. But it is seen that well-optimized websites obtain more traffic and better ranking in the search engines. This results in more leads, sales, and revenue. Now let us take a look at the key factors that contribute to the SEO ranking of a website.
On-Page SEO Factors
The way a website optimizes the on-page SEO services has the most distinct consequences on the rankings in the search engines. Some of the on-page factors that affect the search visibility of a site are as follows.
● The keyword in the
main title tag will indicate the search engine what to rank for the website.
● Keyword in the meta
description will assist to gain a high amount of user clicks from the search
engines
● Insertion of the
keyword in the H1 font
● Google always search
for informative and authoritative content on a website to give ranking fast
● Do not use duplicate
content on the website. Always go for the original content as it will influence
the SERPs in a positive way
● Canonical tags
indicate the search engines that a URL of one page is equivalent to another
despite two pages having the same content
● Optimization of images
● Updated content always
acquire a special place in the SEO
rankings of the search engines
● Outbound links to the
authoritative websites send trustworthy signals to the search engines
● Internal linking
● Inclusion of keyword in the URL
Off-page SEO Factors
Off-page factors are one of the pillars of SEO strategies for a permanent ranking in the search engine results. Let us take a look at the off-page elements of a website.
● Total number of
linking domain and pages from a specific website to your domain
● The domain authority
of the linking page
● Link relevancy related
to the theme of the website
● Links from the
homepage of an authority website
● Total number of
dofollow and no-follow links
● Contextual links
● Anchor links
Website Factors
There are certain website factors also that affect the search visibility of a website. They are as below.
● Sitemap assists to
index the pages of a website
● Server Location
● A mobile-friendly and
optimized website
● Integration of Google
Search Console
Domain Factors
Lastly, the domain factors can have a positive impact on the rankings as well. Some of the factors that are worth paying attention are:
● Duration of domain
registration
● History of the domain
to check if the website has been penalized in the past or not
● Extension of country TLD
Conclusion
Finally, as remarkable as your digital marketing services India may be, it will not be eventful if you do not include the above factors in your strategies. And once the organic traffic lands on the website, you just convert it into sales.
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About Arpit Agarwal 
CEO - Black Marlin Technologies
27 connections, 0 recommendations, 88 honor points.Joined APSense since, April 16th, 2016, From Noida, India.
Created on May 7th 2020 11:30. Viewed 370 times.
