What are the Benefits of a Career in Digital Marketing?

by Anika Dixit Blogger

One of the most astonishing things that happened in the last decade is the rise of Digital. In an era of free data and low-cost smartphones, the internet has become mankind’s favourite toy. This is a big reason why brands are pouring so much on bolstering their digital assets. This resulted in a massive spike for Digital Marketing jobs. The upsurge of Digital Marketing has surpassed the employment opportunities generated by the famous IT boom. There would be 200% more job openings in Digital Marketing by 2022. That’s massive!

One can enroll in a digital marketing training in Kolkata course for a successful digital marketing career. However, is it worth it?

Here are some of the major advantages of Digital Marketing:

  • Diverse Range of Career Options – Digital Marketing has a myriad of opportunities. Digital Marketing does not restrict to a particular profile. One can very easily switch profiles. Added to that, Digital Marketing is such a field where the educational background doesn’t have a defining role. It is all about how much one knows about domain knowledge. This is why in a typical Digital Marketing agency one will find a variety of employees from diverse educational backgrounds.

  • Better Package - There is always a huge demand for Digital Marketing professionals. A candidate with a few years of experience and a proper Digital Marketing course certification can have a very good package. The immense market demand is a reason why salaries are continuously rising in this domain. SEO, SMM, PPC, and CRM are some of the profiles which are witnessing a massive hike in salaries.

  • Creativity At Its Peak – This is another incredible advantage of a career in Digital Marketing. This is one such rare field where one gets rewarded for out-of-the-box thinking. Creative thinking is one of the basic traits which every Digital Marketer must-have. The brand competition is intense and so anything which helps in standing apart from the crowd is immensely valued.

  • The Future is Bright – There is no stopping Digital Marketing as it will continue to prosper. Unlike other domains, innovation will only further bolster the scope of Digital Marketing. The introduction of Big Data and Artificial Intelligence will open more job roles in this domain.


The scope is massive in Digital Marketing. This is the right time to enter this field. One needs to gather domain-specific knowledge to prosper in this domain. While one can get a lot of knowledge online, there are plenty of blogs and videos on the internet. However, one will need a proper certificate and expert supervisions. This is where a proper integrated course comes into the picture. One can start their career by opting for a specialized digital marketing training in Kolkata course offered by industry experts only.

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About Anika Dixit Advanced   Blogger

89 connections, 3 recommendations, 341 honor points.
Joined APSense since, October 21st, 2019, From kolkata, India.

Created on Feb 28th 2020 07:14. Viewed 440 times.


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