What are the Advantages of Creating an Online Poll?

by Like Poll Consultant

Governments do it, large organisations do it, and now you can do it too. Do what? Host an online poll. These large businesses and organisations understand the importance of capitalising on every market research opportunity out there, and a free poll is one of the most convenient, and useful, ways to reach a lot of people. Below, we are going to consider the importance of online polling in the 21^st century.

 

Response Gathering

Polls have always been a good way of gauging people’s opinions. Unfortunately, they are traditionally extremely difficult to administer. There used to be two main options with polls:

 

1.       Mailings: in the past businesses would send out huge volumes of questionnaires and surveys to as many people as possible. This, as you can imagine, can be very expensive and is therefore the reserve of very large companies. People would fill in the survey and return it in a pre-paid envelope. The response rate would be high, but the value could often be offset by the costs.

2.       Canvassing: people would stand on the streets and stop people as they went about their business. Many people found it annoying, and as such, there was a relatively low response rate. It also made it difficult to talk to a large demographic, as the people would all be from the same area and similar backgrounds.

 

Online polls, especially the free poll options, are much cheaper than traditional polls. They are also much more efficient in reaching a greater number of people, although you may have to promote the poll in some circumstances; for example, if you are a new business.

 

Knowledge Sharing

The information garnered from your poll can be shared with your customers. They may be interested to learn about the type of people that engage with the same company that they do, or they might like to know how other people rate the business/service. Alternatively, you may be able to garner information from your customers that will help push your business forward, something that your competitors are clearly unaware of, in this instance; knowledge becomes a powerful tool for business success.

 

Are You Giving People What they Want?

Online polls, particularly those that are anonymous, are a great way to gauge your customers, or service users, opinions of your business. Are you doing things right? Is there something that you need to improve on? Do people find the business limiting, or is there too much choice? A poll will help you to understand your customer base in a lot more depth. Sure, you could ask them face to face, but then you risk honesty, because people will not be brutally honest when giving feedback directly. A poll allows people to share their opinions, without being rude.

 

A poll will help you to understand your customers better, and to match their expectations, which is essential to business success.

 

In conclusion, online polls are a great way of gauging your customers/service users’ opinions. If you would like to participate in a free poll, then please visit http://www.likepoll.com/.

 

 

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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