Western Outfits represent the aspiration of youth

The emerging market of India represents the aspirations of our youth and offers surge in space for consumerism to embellish. Media like television channels and the internet has augmented exposure of our young people and thereby increased the sophistication and the style quotient. Brands from across the world are easily available in even the smaller cities of the country. Western outfits and its popularity are therefore on the rise.

Internet and television channels in one way have prompted the youth towards adopting western tastes in fashion, food, styles and overall values too. Today’s youth draws its style inspiration from movie stars and celebrities. The influx of multinationals with affordable options of western outfits has fueled this trend in a big way. The youngsters not only look at it as simple dresses but as a channel to impress and make a statement in the eyes of the peers. The advertisements and movies of today reflect the social sentiments present in the thought process of the masses and quite well conform to the generational values.

India is a nation of over 1 billion people, with over seventy percent constituting as the youth and this section of the population has the means as well as interest to access all information available. In this process, Internet has been a great leveler bridging the gap between the rural as well the urban counterparts.  The youth has a high ambition of being rich, as the most of the recently conducted surveys tell us. And in this complicated scheme of things revolving around younger generation, western outfits portray this impetus of the Indian youth. As a contestant in this consumerism driven society, youth has embraced these dresses.

The Indian as well the western fashion brands profoundly understand the scenario and are exploiting this growing attraction of western outfits of the Indians. This trend has already emerged as the hottest segment in the country. Merchandise are being designed primarily for the Indian fashion conscious consumers taking this trend to the next level. It’s now no longer seen as an imperative of the rich and the upper-class Indians living in the metros, but the average middle class residing in Class B and C cities of India has also swept by this trendy wave of fashion.

Fashion brands are all out to design dresses to suit the sensibilities of the Indian women. This particular segment of the market is the fastest growing in this particular industry with dresses to suit all pockets are readily available in the smaller cities as well.