Western Dresses Ride the digital wave

All the e-commerce companies of India were sure of that, the trend of online shopping will gain momentum in India. The way the consumer buying pattern and behavior are going through a transitional phase is beyond everyone’s expectations.  Also, if that was not enough, today we witness customers buying all categories of products through the Internet.  Many e-commerce companies will agree that clothing was one particular retail area that most of them were doubtful as to whether it will work on an online platform. In contrast buying, western dresses online have emerged as a strong trend likely to gain further significant thrust.

To make people buy western dresses online is no less than an enormous task to accomplish. The color, pattern, feel of the cloth and above all the fitting of the western clothes to the Indian physique were one of the few hurdles facing the e-commerce players. The Indian online shopping sites have managed to overcome all these barriers with their marketing expertise and easy return policies.

As of now, clothes and footwear categories, which are alike in many ways, are the two most popular segments, which Indians are buying online.  Further apparel is amongst the top three categories that consumers are buying the most in India currently.  It is apparently the fastest growing sector in the Indian e-commerce space as well.

The latest advertisements in the form of hoardings, newspaper ads, social media, and television are the indicators that these portals eye a tremendous business opportunity here. The investments and the stakes are immense for the stakeholders in this scenario. These advertising campaigns in newspapers and through hoardings run even in the smaller cities as well, signaling the source of the next big growth opportunity for the e-com giants.

In the initial stages the premium was not available with the e-retailers, but now all big brands whether national or international are present on the Internet, so buying western dresses online has further picked up. These online portals are competing to get more major brands and fashion designers under their roof. The buying of western dresses online thrives on sales, discounts, and deals.

The good thing about this e-commerce trend is that it gives the opportunity to new sellers and designers, and allows e-retailers to offer a wider range of choices to choose.  It is a win-win situation for all three: manufacturer, e-retailers, and consumer. One of the biggest reasons, which pushed people to buy clothes online, is the ease of returning goods if the color or size does suit the consumer.