Website Value Appraisal: How to Evaluate Your Website’s Value
by Kevin Smith Business Information.Although
there are many tools for calculating a website’s worth online, they may not
always be accurate. It is for this reason that you ought to understand how to
evaluate the value of your website. For example, some of these websites use
only income gained from Google AdSense. This is wrong because numerous websites
have many other income streams other than Google AdSense. Secondly, income from
Google AdSense cannot be considered the standard of measuring ad income since
it’s actually very low.
Another
factor that has been wrongly used to measure the value of a website is Alexa
ranking. Although this is a widely used measure, it is mainly based on the
amount of traffic to a given website. To be considered, users must have an
Alexa toolbar installed. This eliminates the count of many other visitors to a
given site. Secondly, a high number of visitors to any given site does not
necessarily equate to a high income. Income is mainly based on the business
model that any site employs.
Accurate
Methods of Determining a Website’s Value
Although
these methods may appear tedious, they are the best approach in determining how
much a website is worth. Another factor to bear in mind is that only a
website’s owner can accurately calculate its worth. This is because only he or
she has custody of the website’s data.
1. Amount of Revenue Generated
There
are numerous ways to monetize a website. The most common include:
·
Offering ad space –
examples include AdSense, Infolinks, and affiliates.
·
Product sales – examples
include ebooks, brand caps, and T-shirts.
·
Subscription based payments
– examples include online courses and membership based resources.
A
website that has these, or any other way of generating income can be valued
based on the amount of money it generates daily, monthly, or yearly.
2. The Age of a Website
This
offers additional value to a website because search engines, especially Google
place more value on it. This is based on a number of parameters including:
·
Brand recognition – the
older a site is, the higher the possibility that it has grown into a known
brand.
·
Number of backlinks – older
websites have more backlinks that newer ones meaning higher traffic.
·
Trust – People will
definitely place more trust in an older website than one that has just been
created.
Although
there may not be a definite monetary value, age places an older website at a
higher value.
Related: Key
Tips To Build Your First Small Business Website
3. Domain Name
The
factor you should consider here is the market potential of the domain name. A
domain name can determine a brand’s competitiveness, marketability, and SEO. An
easily recognizable domain name is easy to find and remember. This automatically
translates to higher traffic and therefore higher potential income.
4. SEO Analysis
Websites
vary greatly in terms of the way SEO has been applied. A site that has high
quality SEO is definitely more visible than one that doesn’t. As such, it will
be of higher value.
5. Web Content
There
are websites that automatically attract numerous visitors, including unique
pageviews due to the quality and the value of their content. One such example
is a news site that is well written and has new content every day. Others are
educational sites. Such sites will bear higher values owing to the value of
their content. This is also an indicator of the amount of work that
has been put into building the site.
6. A Website’s Assets
These
are all the additional features that a website has in addition to the basic
structure. These can include:
·
An advanced theme
·
An email list
·
Professional type plugins
·
A premium domain name
7. Traffic
A
website that attracts a high amount of traffic has a higher potential of
business than one that doesn’t. The higher the traffic, the higher the market
value.
Top
5 Free Website Worth Calculators
The
tools listed below are some of the best free tools for checking a website’s
worth, based on the parameters they use.
1. Website
Value
WebsiteValue
is free website value calculator that helps rank and estimate the value of your
website using Alexa and Google rankings. Plus, it is able to estimate how much
daily ad revenue your website brings in.
2. Website Outlook
This
site evaluates the worth of a website based on Alexa Ranking, Dmoz listing,
revenue from ads, daily page views, and so on. It is popular because it also
offers suggestions on how to further improve the value of your site.
3. Your Website Value
The
Your Website Value team brings 18 years of experience to help you appraise
the worth of your website. It shows your webtraffic graphically and also
gives you a score based on how fast your page loads so you can
troubleshoot potential drops in user traffic based on speed performance.
4. Website Value Calculator
Valuees
not only scores your website but also gives you the name and value of the top
websites online so you’d have an idea of how your site compares to more famous
names like Google or Twitter.
5. Site
Price
This
is a free tool that uses an assortment of factors to calculate the worth of a
given website. Its key pricing parameters include:
·
Number of daily visitors
·
Backlinks available
·
Visibility within search
engines
For Information Visit Our
website www.biggietips.com.
Sponsor Ads
Created on Dec 22nd 2018 02:37. Viewed 319 times.